Creative Communications Lead

6 days ago


Amherst, Massachusetts, United States InsideHigherEd Full time

About the Role

The Director of Marketing and Publicity will be responsible for crafting engaging materials, developing strategic plans, and spearheading marketing efforts to promote the Department of Music and Dance's academic programs, concerts, special events, and projects.

Key Responsibilities

  • Develop and implement marketing campaigns to increase audience attendance and engagement.
  • Collaborate with the Department's Admissions and Recruitment Director to design and develop recruiting materials, manage social media, and organize events.
  • Work closely with the HFA Director of Marketing and Communications, faculty, and students to enhance audience engagement through social media and other channels.
  • Write and secure grants from public funding agencies and private sources to support special events and programs.
  • Oversee a marketing budget and supervise staff and student employees.

Requirements

  • Bachelor's Degree in Marketing, Communications, or a related field.
  • At least four years' experience in marketing, event planning, and social media.
  • Knowledge of content management systems, proficiency with Adobe Creative Suite, and advanced knowledge of Microsoft Office Suite.
  • Demonstrated ability to write clearly, concisely, and compellingly.
  • Strong interpersonal skills and the ability to work collaboratively with diverse groups.
  • Ability to work independently, solve problems, take initiative, and manage multiple projects in a fast-paced environment.

Preferred Qualifications

  • Experience in the performing arts such as music, dance, and/or theater.


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