Current jobs related to Brand Visionary - Amherst, Massachusetts - InsideHigherEd

About the Role

We are seeking an experienced and visionary leader to join our team as an Executive Creative Director. As a key member of our marketing team, you will be responsible for translating marketing and communications strategies into compelling creative concepts and expressions that bring our brand to life.

Key Responsibilities

• Lead and manage a team of creatives, including designers, writers, editors, and videographers, to ensure high-quality output across all platforms.
• Develop and execute creative strategies that align with our brand architecture and drive business results.
• Collaborate with cross-functional teams to develop and implement comprehensive communication and marketing brand strategies.
• Develop and maintain strong relationships with internal stakeholders, including schools, colleges, and campus units, to ensure alignment with brand strategies and objectives.
• Select and manage the work of outside agency partners and other suppliers to ensure all creative work is in alignment with brand strategies and guidelines.
• Ensure consistent and unified brand identity across all deliverables and platforms/channels.
• Continuously refresh and optimize brand assets to maintain performance and reduce fatigue.
• Measure and report on the effectiveness of brand initiatives and campaigns to inform future brand strategy and creative direction.

Requirements

• Bachelor's degree.
• A minimum of 10 years' experience in design, brand development, and multimedia leadership.
• Experience leading large and diverse creative teams in a complex organization with demonstrated ability in advancing organizational goals.
• Experience working in an iterative and collaborative environment, directing alongside marketing leaders, creative designers, and concept developers.
• Extensive hands-on experience in conceptual storytelling, writing, and directing creative for full marketing campaigns and specific marketing materials.
• Exceptional client service and analytical skills.
• Achievement in building, mentoring, and leading a high-performing team of creatives.
• High level of aesthetic sense with a critical eye and sharp attention to detail.
• Exceptional communication skills, both verbal and written.
• Deep understanding and application of marketing trends and modern marketing technology.

Preferred Qualifications

• MFA preferred.
• Experience with magazine production and publishing.
• Experience in social media content creation.