Senior Manager, Marketing Localization Expert

3 weeks ago

Culver City, California, United States Crunchyroll Full time

Role Summary

We are seeking a Senior Manager, Marketing Localization to lead our marketing localization efforts and ensure that our promotional content resonates with diverse audiences worldwide.

The ideal candidate will have a solid understanding of localization production, exceptional management skills, and a commitment to delivering high-quality marketing assets.

Key Responsibilities

  • Lead two specialized teams: Localization Producers focused on managing translation and linguistic QC projects, and Static/AV Producers dedicated to localization production.
  • Develop and implement comprehensive localization strategies that align with global marketing objectives and ensure consistency across all localized content.
  • Oversee the end-to-end localization production process, including translation, adaptation, and quality assurance, to deliver accurate and culturally relevant marketing materials.
  • Establish and nurture relationships with translation services, creative agencies, and localization vendors to support outsourced localization needs.
  • Manage vendor performance to ensure the delivery of high-quality localization services.
  • Recruit, onboard, and maintain relationships with a global network of freelance translators and linguistic quality control specialists.
  • Ensure freelancers adhere to quality standards and contribute to the successful execution of localization projects.
  • Work with the Marketing Solutions team to identify and implement appropriate tools and infrastructure that enhance localization production workflows.
  • Help drive the adoption of technology solutions that optimize translation and production processes.
  • Deliver reports to Marketing Globalization and Marketing Operations leadership on capacity, resource utilization, and projections.
  • Forecast future production needs based on current trends, historical data, and upcoming projects to support strategic planning and decision-making.

Requirements

  • 12+ years of experience in translation, localization, and linguistic quality control, with a solid understanding of international mastering and versioning of marketing content in an entertainment studio.
  • 5+ years of experience with marketing campaign workflows, including understanding the creative, static artwork, and AV Post Production processes.
  • 2+ years of experience leading teams, including Localization Producers and AV Producers, with skills in team development and performance management.
  • Passion for theatrical and SVOD campaign marketing.
  • Familiarity with localizing and distributing licensed content.
  • Demonstrated experience in managing global freelance linguists, including recruitment, training, and performance evaluation.
  • Familiarity with translation management systems and localization technology.

About Crunchyroll

Crunchyroll is the leading destination for anime and manga fans worldwide. We deliver the art and culture of anime to a passionate community, and help them connect with the stories and characters they crave.

Our Marketing Globalization team is the driving force behind the translations, localization, and production of promotional materials across several lines of business. We are dedicated to scaling up Crunchyroll's global marketing presence by bringing creative visions to life and being of service to the broader company to provide support and solutions to anyone in need.

We offer a great compensation package, including salary plus performance bonus earning potential, paid annually. We also offer flexible time off policies, generous medical, dental, vision, STD, LTD, and life insurance, Health Saving Account HSA program, and other rewards.

We are an equal opportunity employer and value diversity at Crunchyroll. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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