Senior Content Marketing Manager

4 weeks ago


Redwood City, California, United States Cypress HCM Full time
Job Summary

Cypress HCM is seeking a highly skilled Senior Content Marketing Manager to lead the development and execution of our content marketing strategy. This role will be responsible for creating and implementing multi-channel campaigns that drive brand awareness, engagement, and lead generation.

Key Responsibilities:
  • Develop and execute content marketing strategies that align with business goals and objectives.
  • Collaborate with cross-functional teams to design and implement multi-channel campaigns.
  • Manage the content development process, including copywriting, creative direction, and project management.
  • Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics.
  • Stay up-to-date with industry trends and best practices in content marketing.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • At least 7 years of experience in content marketing, preferably in a B2B or enterprise environment.
  • Proven experience in driving brand awareness, engagement, and lead generation through successful content marketing initiatives.
  • Proficiency with content management systems, marketing automation platforms, and analytics tools.
  • Creative thinker with a strategic approach and the ability to develop innovative marketing solutions.
  • Strong project management skills, with the ability to juggle multiple tasks in a fast-paced setting.
  • Excellent communication and collaboration skills, particularly with cross-functional teams and senior leadership.


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