Search Advertising Expert
6 days ago
About the Role:
We are seeking a highly skilled Paid Search Media Manager to join our team at Philips. As a Paid Search Media Manager, you will be responsible for setting up and running successful B2B paid search campaigns on Google and Bing, leveraging deep expertise, analytics, and tooling to continuously optimize and improve campaign performance.
Your Key Responsibilities:
- Manage all aspects of search campaigns on Google and Bing to drive set KPIs and business impact.
- Recommend, set up, and run successful search advertising campaigns targeting the Healthcare Professional audience.
- Translate business needs into search marketing goals, manage keyword research, and recommend optimal keyword sets.
- Build relationships with search platform partners (Google, Bing) to understand and test the latest search capabilities.
- Manage multiple paid search campaigns E2E, including set up, testing, optimization, and reporting on Google and Bing.
- Responsible for creating detailed paid search plans in line with business objectives and campaign brief.
Requirements:
- 5+ years of experience in managing E2E paid search campaigns (B2B preferably) on Google and Bing.
- Strong individual contribution and collaboration in a larger team of paid media and digital campaign professionals.
- Strong experience in managing search advertising strategy, budget management and allocation, campaign execution and management, campaign analysis and reporting.
- Strong stakeholder communication, collaboration with cross-functional teams.
- Search metrics, targeting and tactics, Search Ads 360 (SA360), Campaign Manager 360 (CM360), Google Analytics (GA), Google Search Console, and strong campaign data analysis skills.
- Bachelor's Degree in Marketing, Media, or PR preferably.
- Tech/digital savvy, detail-oriented, and able to deliver on deadline.
- Strong English language skills and working knowledge of other languages is valuable for campaign optimization.
About Philips:
We are a health technology company that believes every human matters. We are committed to improving the lives of others through our innovative solutions.
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