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Marketing Insights Analyst
2 months ago
At Watershed Informatics, we envision becoming the premier biocomputing platform. The future of biological research lies in the analysis of extensive data, and we are dedicated to expediting digital drug discovery through the Watershed Bio platform. Our software allows scientists to perform all necessary analyses—from laboratory data to visualizations—within a unified platform.
We have attracted top talent in bioinformatics, engineering, and commercial sectors, and we are expanding. Join a team that values intellectual curiosity and proactive action. Based in Cambridge, Massachusetts, our team is committed to empowering scientists to make impactful changes in lives, aiming to revolutionize a $40 billion industry.
About the Role
Watershed Bio is seeking a Performance Marketing Analyst to oversee and manage reporting for all digital marketing initiatives related to our growth-stage biocomputing platform. You will evaluate and integrate data from Watershed's digital channels, including website visitor behavior, content downloads, and pay-per-click advertising metrics. Your insights will help translate this data into our sales pipeline, analyze marketing expenditures for business growth optimization, and support leadership in making informed, data-driven decisions.
The ideal candidate will possess a robust background in developing reports and analyzing digital marketing activities across various domains. A commitment to accountability and precision is essential, as is a passion for delivering actionable insights.
Key Responsibilities
- Manage marketing and sales reporting for leadership and the commercial team, utilizing data from Salesforce, Webflow, Google Ads, Google Analytics, and other relevant sources.
- Act as the subject matter expert for all online marketing data sources, ensuring the accuracy and reliability of reports and metrics presented to leadership.
- Evaluate cost-per-click, cost-per-lead, and click-through rates, providing recommendations for enhancing marketing performance.
- Collaborate across departments to identify and implement optimal paid media strategies to drive business growth.
- Bachelor's Degree in Marketing, Business, Economics, or Data Science is preferred.
- A minimum of 3 years of experience in creating, delivering, and interpreting commercial reports utilizing Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
- Strong analytical and problem-solving abilities, with a proven track record of identifying and rectifying inconsistencies in commercial data to foster B2B growth.
- A meticulous approach and ownership mentality towards analysis and reporting metrics, recognizing the significance of data-driven decision-making.
- Experience in presenting reports to leadership in a collaborative environment from a marketing, finance, or consulting perspective.
