Business Intelligence Manager

3 weeks ago

Waltham, Massachusetts, United States ZoomInfo Technologies LLC Full time

About the Role:

We are seeking a highly skilled Business Intelligence Manager to lead our account-focused data modeling and analytics initiatives. This role is critical in advancing marketing strategy through deep customer segmentation, statistical modeling, and data science projects.

Key Responsibilities:

  • Develop a deep understanding of ZoomInfo customers through segmentation, statistical modeling, and descriptive analysis.
  • Lead and execute key data science and modeling projects, including predictive account scoring, attribution analysis, and lifetime account value assessment.
  • Synthesize first, second, and third-party data into actionable strategies and measurement objectives that propel marketing initiatives.
  • Independently deliver customer and marketing insights as a player-coach, fostering optimization and incremental business growth.
  • Simplify complex data and issues into clear, actionable recommendations, and communicate critical learnings to cross-functional stakeholders, including senior and executive leadership.
  • Measure the effectiveness of marketing initiatives from both a campaign perspective and a full marketing mix, aligned with key performance indicators.
  • Manage relationships with stakeholders and business partners by understanding their needs, asking the right questions, and effectively communicating timelines and updates.
  • Foster a deep understanding of data and systems, encouraging learning and proficiency in analytical tools among colleagues to enhance data accessibility and usage.
  • Oversee multiple tasks and projects simultaneously, ensuring successful delivery and building consultative partnerships with key stakeholders.
  • Provide coaching and guidance to a team of analysts, prioritizing and delegating projects while helping them navigate challenges to achieve successful outcomes.

Requirements:

  • Bachelor's Degree with 6+ yrs of experience working in a marketing, customer or product data-related capacity OR a Masters Degree with minimum of 5 yrs of experience working in a data-related capacity required.
  • 1+ years experience managing a high-performing team of individual contributors. Ability to guide and develop a team of analysts.
  • Proven-track record of influencing business decisions through data-driven insights and strategic recommendations.
  • Advanced analytical skills, with relevant experience in developing predictive models that were successfully put into practice by organizations.
  • Experience with ABM measurement and/or predictive account scoring models preferred.
  • Expertise in data tools and software, including: Excel/Google Sheets, SQL, BI/Data Visualization tools (Tableau preferred), CRM (Salesforce preferred) and marketing automation tools (Marketo preferred).
  • Experience with Python, R or similar statistical or data science language.
  • Strong communication skills & the ability to influence (at all levels) when resistance is encountered, ensuring deliverables are completed on-time with high quality.
  • Self starter, work independently and autonomously.
  • Ability to manage multiple high-impact projects in a fast-paced environment, with a strategic and forward-thinking mindset.

About ZoomInfo:

ZoomInfo is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide.

We are proud to be an Equal Opportunity Employer, committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law.

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