Marketing Director

6 days ago

Baltimore, Maryland, United States Mission Media Full time
Job Description

Mission Media is a brand marketing agency that believes great work comes from the heart, mind, and gut. We're looking for a talented professional to join our team as an Associate Director of Advertising.

Key Responsibilities:
  • Lead and manage a team of marketing professionals to meet and exceed departmental and client goals.
  • Develop and execute integrated marketing campaigns across digital and traditional media channels that align with business objectives.
  • Contribute to developing and delivering compelling new business pitches, leveraging innovative strategies and insightful presentations to captivate potential clients and secure valuable partnerships.
  • Plan and execute client campaigns, ensuring proper messaging, managing media budgets, analyzing results, and negotiating with media vendors for favorable rates.
  • Present complex marketing concepts and become a data storyteller, capable of inspiring our clients and teams.
  • Utilize data & analytics to measure campaign effectiveness, identify trends, and make data-driven decisions.
  • Manage and optimize digital marketing and advertising platforms, including Programmatic DSPs, Meta Business Manager, Google Ads, TikTok, LinkedIn, Snapchat, and other relevant channels.
  • Reviewing metrics for key channels and campaigns and synthesizing key insights and recommendations to enhance future initiatives including reporting on concluded campaigns and presenting results.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall marketing goals.
  • Oversee website content and performance, ensuring a seamless user experience and alignment with marketing initiatives.
  • Stay current with industry trends and best practices, applying innovative approaches to marketing strategies.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Economics, Business Analytics, or equivalent professional work experience.
  • 7+ years of experience developing marketing strategies and executing data-driven media buying and planning.
  • 5+ Years with traditional & digital media planning/buying including TV, print, radio, OTT, OOH, digital, search and social media within an agency environment.
  • 3+ years in a supervisory role (manager or director) at a marketing agency, leading, training, and growing a team with diverse skill sets.
  • Strong established relationships with media partners, including managing media budgets, analyzing results, and negotiating with media vendors for favorable rates.
  • Proficient with reporting and analytics tools (GA4, Looker Studio or Datorama, SuperMetrics or equivalent).
  • Experience with Programmatic DSP, Meta Business Manager, Google Ads, TikTok, etc paid media platforms.
  • Previous experience supporting business development/sales in an agency environment.
  • Demonstrated project management/director skills and ability to collaborate, multi-task, and prioritize competing priorities.
Bonus Skills:
  • Local market media planning/buying exposure is a plus.
  • CPG/Shopper Marketing Tactics
  • Higher education marketing experience.
  • Excel in both written and verbal communication.
Perks:
  • Hybrid WFH/WFO schedule.
  • Summer Fridays.
  • Flex-time policy.
  • Medical, dental, and vision benefit options.
  • Employer-paid disability coverage.
  • Life insurance options.
  • Retirement plan with company match.
  • Generous Paid Holidays and PTO.
  • Annual educational stipend.
  • Convenient, accessible parking at our new Hampden office.

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