Director, Strategic Communications

3 days ago


Baltimore, Maryland, United States Johns Hopkins University Full time
Job Title: Director, Strategic Communications

Job Summary:

The Director, Strategic Communications is a key member of the Global Engagement and Communications (GECO) Senior Management Team and is responsible for leading both external and internal communications for Johns Hopkins University.

This includes designing, developing and leading organization communication plans and brand positioning, creating narrative and messaging, overseeing public relations, media relationships and strategies for Johns Hopkins University, as well as identifying opportunities to extend organizational reach and visibility.

The position reports to the VP, Global Communications & Engagement, collaborates closely with the Marketing and Development teams, and oversees Regional Communications, Creative Services, and Executive Communications for the CEO, managing a team of 12 communicators, writers, designers, etc.

Responsibilities:

  • Develop and lead proactive media engagement strategy for the organization with tangible goals and objectives.
  • Build personal relationships with journalists and develop an in-house media list.
  • Develop, track and report tangible measurement standards of media engagement in line with goals and objectives.
  • Manage Executive Communications for the CEO and other key leaders, by identifying key speaking opportunities to grow and build the profile.
  • Work with and guide speechwriter to align with high-level Executive Communications goals and messaging frameworks.
  • Work with GECO and programs teams to identify upcoming news moments and trends to develop major media opportunities to focus team effort on.
  • Identify and oversee contracts and invoices for any paid media partnerships.
  • Identify and execute opportunities to grow Johns Hopkins University's presence at events.
  • Identify news stories within the organization and help team's shape them to be compelling narratives that can be used with media.
  • Identify and manage media training needs for Johns Hopkins University spokespeople to be prepared across print, broadcast, radio and social interview/speaking moments.
  • Identify and manage Satellite Media Tour opportunities.
  • Work with GECO on developing and leading media strategies for priority communications moments.
  • Support advocacy efforts across teams to identify what and/or if there will be earned or paid media strategy to support.
  • Work with global teams on identifying key moments to engage country and regional press where Johns Hopkins University has a presence – including site visits, events/conferences, CEO engagements, etc.
  • Work closely with external media/communications counterpoints and planning teams for external events for the organization and CEO.

Requirements:

  • Master's degree in communication, marketing or related field.
  • Eight years related experience.
  • Additional experience may substitute for required education to the extent permitted by the Johns Hopkins University equivalency formula.

Preferred Qualifications:

  • Experience within International NGO or Global Health industry.


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