Senior Director of Marketing

4 weeks ago

Baltimore, Maryland, United States Catalyte Full time
Marketing Transformation Opportunity

Catalyte, a leading firm in AI Advisory Services, IT Services, and Technology Enablement, is seeking a seasoned Senior Director of Marketing to spearhead our top-of-funnel activities through diverse marketing channels.

Key Responsibilities:
  • Strategic Planning and Execution:
    • Develop and implement a comprehensive marketing strategy to drive lead generation and brand positioning.
    • Plan, coordinate, and manage multi-channel marketing campaigns, including digital marketing, email marketing, social media, content marketing, and event marketing.
  • Martech and SEO:
    • Utilize martech solutions to optimize marketing operations and improve lead generation efficiency.
    • Oversee SEO strategies to enhance organic search visibility and drive qualified traffic.
  • Content Marketing and Thought Leadership:
    • Develop and execute a robust content marketing strategy, including blog posts, whitepapers, case studies, and industry reports.
    • Establish the company as a thought leader by creating compelling and insightful content that addresses industry challenges and trends.
  • Account-Based Marketing (ABM):
    • Lead the ABM initiatives to target high-value accounts, develop personalized marketing plans, and engage key decision-makers.
  • Event Planning and Execution:
    • Plan and execute bespoke events, webinars, and industry conferences to generate leads and foster relationships with clients and partners.
  • Social Media and Website Management:
    • Oversee the development and execution of social media strategies to enhance brand awareness and engagement.
    • Manage the company website, ensuring it is optimized for user experience, SEO, and lead generation.
  • Brand Positioning:
    • Ensure consistent and compelling brand messaging across all marketing channels and materials.
    • Develop and maintain brand guidelines to ensure brand consistency across all touchpoints.
  • Team Management:
    • Lead and mentor a small team of offshore marketing resources to execute day-to-day marketing activities effectively.
    • Foster a collaborative and high-performance culture within the team.
Requirements:
  • Minimum of 5 years of experience in marketing, with a focus on B2B services, technology, or related industries.
  • Experience working with marketing technology tools, with a specific focus on Pardot and Apollo.
  • Proven track record of developing and executing successful marketing strategies and campaigns across multiple channels.
  • Excellent leadership, communication, and project management skills.
  • Experience in managing and mentoring a small team, including offshore resources.
  • Ability to analyze data, generate insights, and drive marketing decisions based on metrics and KPIs.
  • Highly organized, self-motivated, and capable of handling multiple projects simultaneously.
  • Ability to set up clear, concise, compiled, and accurate reporting on a wide range of marketing activity and the ability to communicate what is working and where additional opportunities exist to leadership.
What We Offer:
  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.

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