Senior Marketing Operations Director

2 days ago


Wellesley, Massachusetts, United States Redpoint Global Inc. Full time
Job Title: Senior Manager, Marketing Operations

Redpoint Global Inc. is seeking a highly skilled Senior Manager, Marketing Operations to join our team. This role will be responsible for overseeing the day-to-day operations of the marketing function, ensuring that campaigns are executed efficiently, data is leveraged effectively, and marketing technologies are utilized to their fullest potential.

Key Responsibilities:
  • Develop and implement marketing operations strategies to support Redpoint Global's overall marketing and business goals.
  • Manage the Redpoint marketing technology stack, including marketing automation, intent data, ABM tools, chatbots, and internal use of the Redpoint CDP.
  • Oversee the marketing analytics function, including data analysis, reporting, and dashboard creation.
  • Execute and optimize digital marketing campaigns across various channels, including website, email, social media, PPC, and SEO.
  • Manage the contact database to ensure data quality and regulatory compliance.
  • Manage the marketing budget, track expenses, and monitor variances.
  • Collaborate closely with Sales, SalesOps, Demand Generation, Product Marketing, IT, and other teams to ensure efficient processes across the organization.
Requirements:
  • Minimum of 7-10 years of experience in marketing, with at least 5 years of experience specifically in a B2B marketing operations role.
  • Strong knowledge of data analysis and reporting tools, including PowerBI, Sigma, or other tools.
  • Experience with marketing technology, including marketing automation platforms, CRM systems, and ABM tools.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Customer Data Platform experience is a plus.
What We Offer:
  • Anticipated Salary Range: $135,000-150,000/year
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Work From Home
  • Stock Option Plan

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