Senior Marketing Operations Director
2 days ago
Redpoint Global Inc. is seeking a highly skilled Senior Manager, Marketing Operations to join our team. This role will be responsible for overseeing the day-to-day operations of the marketing function, ensuring that campaigns are executed efficiently, data is leveraged effectively, and marketing technologies are utilized to their fullest potential.
Key Responsibilities:- Develop and implement marketing operations strategies to support Redpoint Global's overall marketing and business goals.
- Manage the Redpoint marketing technology stack, including marketing automation, intent data, ABM tools, chatbots, and internal use of the Redpoint CDP.
- Oversee the marketing analytics function, including data analysis, reporting, and dashboard creation.
- Execute and optimize digital marketing campaigns across various channels, including website, email, social media, PPC, and SEO.
- Manage the contact database to ensure data quality and regulatory compliance.
- Manage the marketing budget, track expenses, and monitor variances.
- Collaborate closely with Sales, SalesOps, Demand Generation, Product Marketing, IT, and other teams to ensure efficient processes across the organization.
- Minimum of 7-10 years of experience in marketing, with at least 5 years of experience specifically in a B2B marketing operations role.
- Strong knowledge of data analysis and reporting tools, including PowerBI, Sigma, or other tools.
- Experience with marketing technology, including marketing automation platforms, CRM systems, and ABM tools.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Customer Data Platform experience is a plus.
- Anticipated Salary Range: $135,000-150,000/year
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Stock Option Plan
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