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Director of Sales and Marketing

2 months ago


Sedona, Arizona, United States Aimbridge Hospitality Full time
Job Summary

The Director of Sales and Marketing for Aimbridge Hospitality is responsible for overseeing sales and marketing operations for a full-service resort. This role requires achieving optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives.

Key Responsibilities
  • Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and advertising, public relations, marketing, and sales plans and programs for the hotel.
  • Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
  • Understand the content reflected in contracts and negotiate terms.
  • Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
  • Monitor production of top accounts and evaluate trends within the market.
  • Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Comply with attainment of individual goals, team goals, and budgeted metrics.
  • Train hotel staff on recognizing and capitalizing on sales opportunities to increase hotel occupancy and revenue.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management.
  • Maintain professional working relationships and promote open lines of communication with marketing partners and internal departments.
  • Travel on a weekly basis, as required.
  • Act on behalf of the General Manager in their absence and perform other duties as requested by management.
Requirements
  • At least 5 years of progressive hotel sales experience in a management role.
  • Must possess experience with Group sales and Resort.
  • Must possess highly developed verbal and written communication skills to frequently negotiate, convince, sell, and influence other managerial personnel, hotel guests, and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
  • Must be proficient in general computer knowledge, especially Microsoft Office products.
  • Must be able to work independently and simultaneously manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.