Sales Director

4 days ago

Sedona, Arizona, United States Aimbridge Hospitality Full time
Job Summary

The Director of Sales and Marketing for a Full Service hotel is responsible for planning and managing the overall sales and marketing strategy to achieve optimal occupancy growth and maximize revenue.

Key Responsibilities
  • Coordinate group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and advertising, public relations, marketing, and sales plans and programs for the hotel.
  • Conduct outside sales calls, sales tours, and entertain clients to proactively generate new business and maintain existing relationships.
  • Understand contract content and negotiate terms to ensure optimal revenue growth.
  • Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
  • Monitor production of top accounts and evaluate trends within the market.
  • Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train hotel staff on recognizing and capitalizing on sales opportunities to increase occupancy and revenue.
  • Manage Human Resources in the division to attract, retain, and motivate employees.
  • Supervise the Catering & Event Management Team to ensure Catering, Food and Beverage, and Meeting Room rental budgets are met or exceeded.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management.
Requirements
  • At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
  • Valid driver's license in the applicable state.
  • Highly developed verbal and written communication skills to negotiate, convince, sell, and influence other managerial personnel, hotel guests, and/or corporate clients.
  • Thorough experience with professional selling skills: opening, probing, supporting, closing.
  • Strong analytical skills and strategic vision in establishing appropriate sales deployment.
  • Proficient in general computer knowledge, especially Microsoft Office products.
  • Ability to work independently and simultaneously manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Ability to work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
  • Ability to work with and understand financial information and data and basic arithmetic functions.

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