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Director of Email Marketing Strategy

1 month ago

New York, New York, United States Hearst Full time
Job Description

At Hearst Magazines, we're seeking a seasoned Director of Email Marketing to lead our email marketing efforts and drive revenue growth across our iconic brands.

This role requires a strategic thinker with a proven track record in email marketing, who can develop and execute data-driven strategies to enhance audience engagement, drive traffic, conversion, and revenue diversification.

The ideal candidate will have a strong understanding of email marketing best practices, a keen eye for detail, and excellent communication and collaboration skills.

Key Responsibilities:

  • Develop and execute email marketing strategies to drive subscriptions and ecommerce purchases
  • Optimize the full email journey from acquisition sign-up to driving traffic, engagement, conversion, and repeat purchases
  • Identify opportunities to diversify revenue and align email marketing efforts with business and brand goals
  • Leverage data to derive insights and develop actionable strategies that drive impact and scalability
  • Stay informed of industry trends and best practices, ensuring compliance with data privacy regulations and email marketing standards

Requirements:

  • At least 8 years of applicable email marketing experience for subscriptions or ecommerce
  • Previous management experience is required
  • Hands-on ESP experience, ideally with Sailthru
  • Proven track record in successfully owning and executing robust segmentation and customer journey strategies
  • Strong communication and collaboration skills
  • Proven ability to work across multiple brands
  • Experience leveraging technology to support email and marketing (ESP, CDP, CRM, SMS)
  • Deep expertise in lifecycle marketing, including segmentation, personalization, and customer journey management at scale
  • Proficient in Google Analytics and MS Office Suite
  • Working knowledge of HTML

This role requires the position to be located in New York, NY with an in-office presence of 3 days per week.

The base salary for this role is between $130,000 and $150,000.

The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.