Product Marketing Director

4 days ago


New York, New York, United States PayPal Full time
Job Description

We are seeking a seasoned Product Marketing Director to lead the consumer marketing strategy for our P2P payments portfolio. The ideal candidate will have a strong track record of developing and executing global marketing plans that drive portfolio and business growth.

The successful candidate will be responsible for defining and monitoring key metrics for measuring success of P2P marketing activities, and owning end-to-end reporting of marketing performance across channels and markets.

They will collaborate with cross-functional teams, including Product, Design, Engineering, and Market Research, to influence product roadmaps and increase product adoption, differentiation, and customer growth.

The Product Marketing Director will establish strong relationships with stakeholders to enable collaboration and communication across teams, and will be responsible for defining audience, global positioning, messaging, and go-to-market strategies.

They will maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and will act as the voice of the customer at all stages of the product lifecycle.

Key Responsibilities
  • Develop marketing strategies that drive portfolio growth and deliver against consumer segment KPIs
  • Define and monitor key metrics for measuring success of P2P marketing activities
  • Collaborate with cross-functional teams to influence product roadmaps and increase product adoption
  • Establish strong relationships with stakeholders to enable collaboration and communication across teams
  • Maintain a deep understanding of the competitive landscape, industry trends, and customer needs
Requirements
  • 10-15 years experience in product marketing and go-to-market strategy
  • Strong executive presence and ability to communicate key takeaways
  • Passion for customer-centric strategy and ability to distill complex information into understandable messages
  • Team player with ability to lead a matrixed team and build a world-class culture


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