Strategic Communications Lead
1 week ago
About InsideHigherEd
InsideHigherEd is a leading source of news, analysis, and resources for higher education professionals. We provide timely and insightful coverage of the issues shaping the future of colleges and universities.
Position Overview
We are seeking a highly motivated and experienced Strategic Communications Lead to join our team. In this role, you will play a critical part in developing and executing communication strategies that elevate InsideHigherEd's brand and reach. You will work closely with editorial, marketing, and business development teams to ensure consistent messaging and amplify our impact within the higher education community.
Responsibilities
- Develop and implement comprehensive communication plans across various channels, including digital media, social platforms, and traditional outlets.
- Craft compelling content that resonates with diverse audiences, including faculty, administrators, students, and policymakers.
- Manage relationships with key stakeholders, including journalists, influencers, and industry partners.
- Monitor industry trends and competitive landscape to inform strategic communications initiatives.
- Track and analyze the effectiveness of communication campaigns, providing insights for continuous improvement.
Qualifications
- Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
- 5+ years of experience in strategic communications, preferably within the higher education sector.
- Exceptional written and verbal communication skills with a strong understanding of storytelling principles.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Proficiency in social media platforms and digital marketing tools.
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