Senior Brand Marketing Leader for Global Innovation

5 days ago


San Francisco, California, United States Adobe Full time
About the Role

We're seeking a seasoned Brand Marketing Director to spearhead our global marketing initiatives. As a key member of Adobe's Global Marketing Organization, you'll be responsible for developing and executing breakthrough marketing plans that drive brand love, deliver marketing results, and business impact.

Key Responsibilities
  • Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable innovative activations across owned, earned, and paid marketing channels.
  • Lead cohesive brand activation plans including brand advertising, product innovation campaigns, always-on marketing activities, brand partnerships, and extensions into culture and entertainment.
  • Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners.
  • Advocate for brand marketing investments that create sustainable, marketing impact and business growth.
Requirements
  • 10+ years' experience in brand marketing in client and agency industries.
  • Bachelor's Degree or equivalent (MBA preferred).
  • Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.
  • The ability to work with complex global brands that span consumer and enterprise businesses.
  • Applied use of consumer insights, market research, marketing analytics, and measurement models.
  • Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.
Compensation

The estimated annual salary range for this position is $138,800 - $256,450, depending on location and individual qualifications.



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