Senior Brand Marketing Strategist

3 weeks ago


San Francisco, California, United States Capcom Full time
Unlock Your Potential as a Senior Brand Marketing Strategist

Capcom is seeking a highly skilled and experienced Senior Brand Marketing Strategist to join our team in San Francisco, CA. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing campaigns that drive brand awareness and sales.

This is a fantastic opportunity to work with a leading game developer and publisher, known for iconic franchises like Resident Evil, Street Fighter, and Monster Hunter. Our ideal candidate will have 5+ years of marketing experience in the gaming or entertainment industry, with a proven track record of developing and executing Go-to-Market (GTM) strategies.

About Capcom

Capcom is a global leader in the development, publishing, and distribution of interactive entertainment for game consoles, PCs, handheld, and wireless devices. With a rich history dating back to 1983, we have created hundreds of games, including some of the most beloved franchises in the industry. Our teams operate globally, with headquarters in Osaka, Japan, and offices in the US, UK, France, Germany, Japan, Taiwan, Hong Kong, and Singapore.

Key Responsibilities
  • Develop and execute Go-to-Market (GTM) strategies for North and South American territories
  • Manage multiple marketing projects from strategy to launch, utilizing data analytics to develop hypotheses, measure results, and inform strategies
  • Lead and supervise the marketing campaign team, collaborating across departments to provide leadership and support to sales, channel, public relations, legal, digital, licensing, and media departments
Requirements
  • 5+ years of marketing experience in the gaming or entertainment industry
  • Proven experience in developing and executing Go-to-Market (GTM) strategies
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent project management skills, with the ability to manage multiple marketing projects simultaneously
Salary Range

$100,000 - $126,000 per year, based on current market trends for the San Francisco Bay Area.



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