Global Product Marketing Strategist for Digital Innovation
5 days ago
About the Role
We are seeking a seasoned Global Product Marketing Strategist to join our team at Contentful. This is a unique opportunity to drive digital innovation and shape the future of content management.
As a Global Product Marketing Strategist, you will be responsible for developing and executing go-to-market strategies across our product portfolio, driving customer adoption, and accelerating growth in an evolving market.
Key Responsibilities:
- Lead and scale the global product marketing function, driving go-to-market strategies that align with business objectives.
- Develop clear, impactful product messaging and positioning that resonates with target audiences and differentiates Contentful in a competitive market.
- Collaborate with product management to drive product roadmaps that meet market needs and deliver measurable business impact.
- Conduct market and competitive analysis, using insights to inform product development and strategic positioning.
- Develop and execute successful product launches that maximize market impact and customer adoption.
- Oversee the creation of compelling sales enablement materials, including demos, case studies, and presentations, to support both direct sales and partner sales channels.
- Drive product marketing campaigns that align with content, demand generation, and customer success initiatives.
- Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results.
- Act as a thought leader both internally and externally, representing Contentful at industry events, in media interactions, and with analysts.
About You
To succeed in this role, you will need:
- 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling, and managing high-performing teams while driving successful go-to-market strategies.
- Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems.
- Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple personas.
- Demonstrated success in leading launches multiple times a year to scale new products, experience in launching in new categories in the global market is a plus.
- Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple, and engaging narratives for diverse audiences.
- Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives.
- Proven ability to collaborate with product management, sales, marketing, enablement, and customer teams to drive alignment and achieve business objectives.
What We Offer
We offer a comprehensive benefits package, including a salary range of $310,000 - $340,000, stock options, fertility and family building benefits, paid time off, and opportunities for professional growth and development.
At Contentful, we value diversity, equity, and inclusion. We are an equal opportunity employer, committed to creating an inclusive environment where everyone can thrive. Join us in shaping the future of digital innovation
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