Global Brand Marketing Strategist
2 months ago
This is a high-profile position that requires a seasoned brand marketing professional to spearhead impactful seasonal campaigns. The ideal candidate will have extensive experience in developing and executing successful global campaigns, with a proven track record of driving awareness and consideration for clients.
Key Responsibilities- Develop comprehensive campaign strategies based on thorough market research, audience insights, and brand objectives.
- Craft compelling campaign briefs that articulate the campaign vision, goals, target audience, messaging, and key performance indicators.
- Oversee the creation and execution of global toolkits, providing regional teams with necessary assets and guidance to adapt and implement campaigns effectively.
- Ensure toolkits include all necessary creative elements, messaging guidelines, and best practices to maintain brand consistency across regions.
- Foster collaboration with cross-functional teams, including production, creative, channel, and regional marketing teams, to ensure successful campaign execution.
- Implement creative testing insights and learnings to optimize campaign performance and drive continuous improvement.
- 10+ years of experience in brand marketing, with a proven track record of developing and executing successful global campaigns.
- Experience working with cross-functional teams and managing complex projects.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable campaign plans.
- Creative and innovative mindset, with a passion for storytelling and brand building.
- Excellent project management skills, with the ability to prioritize and manage multiple deadlines.
$120,000 - $180,000 per annum, depending on experience.
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