Strategic Brand Marketing Director

5 days ago

San Francisco, California, United States Culture Amp Full time

Culture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams.

As the Senior Director of Brand and Corporate Marketing, you will shape and amplify Culture Amp's brand narrative, ensuring cohesive and compelling messaging across all touchpoints. This role reports directly to the Chief Marketing Officer and can be based at or near one of our hub locations: San Francisco/Bay Area, New York, or Chicago.

Key Responsibilities:

  • Strategic Leadership: Develop and execute a comprehensive corporate marketing strategy aligned with Culture Amp's growth goals, positioning us as the leading people and culture platform.
  • Market Research: Conduct research and develop programs to deliver measurable improvements in Culture Amp's brand awareness, perception, and preference among key buyers and influencers.
  • Brand Stewardship: Elevate and refine Culture Amp's brand identity, ensuring consistent, compelling, and innovative visual design across all marketing materials, digital platforms, and events.
  • Narrative Development: Create a compelling brand narrative that resonates with customers, prospects, partners, and employees.
  • Corporate Messaging Architecture: Develop a robust messaging architecture for consistent and effective communication across all channels.
  • Executive Partnership: Partner with the CEO to tell the Culture Amp story internally and externally, driving high employee engagement, candidate pull, investor confidence, and messaging clarity with customers, partners, and users.
  • Stakeholder Collaboration: Work closely with Regional GMs, product, sales, and customer success teams to align brand strategy with business goals.
  • Social Marketing: Lead social media marketing efforts to drive community engagement and advocacy among Culture Amp's customers, prospects, partners, and influencers.
  • Visual & Verbal Identity: Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace.
  • Brand Architecture & Portfolio Strategy: Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity.
  • Brand Marketing & Sponsorship Strategy: Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders.
  • Brand Governance: Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey.
  • Culture First Chapters Program: Oversee the continued evolution of our industry-leading Culture First Chapters program, empowering communities worldwide to drive meaningful change in the workplace through engaging in-person and virtual gatherings.
  • Performance Metrics & Reporting: Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed.
  • Leadership & Team Development: Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Agency Partnerships: Oversee the selection and management of creative and other supporting agencies.
  • Budget Management: Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.

Qualifications:

  • Senior Brand and Corporate Marketing Leader with a minimum of 10+ years of experience in marketing, brand, creative, and communications.
  • Experience working in B2B SaaS privately-held and public companies with a global remit.
  • Proven track record of scaling B2B SaaS businesses to $500M+ in revenue.
  • Category Creation: At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy.
  • Inspiring storyteller with experience shaping brand, messaging, and content.
  • Proven experience promoting and distributing content at scale – identifying target audience touchpoints and meeting them where they are.
  • Experience in building and designing global volunteer-led thought leadership communities, with a proven track record of fostering engagement and driving impact through strategic program development.
  • Systems thinker who can create scalable programs and operating models.
  • Analytical/data-driven operator obsessed with efficiency and creating measurable impact on business and revenue.
  • Strong leader who can hire and engage strong leaders and individual contributors.
  • First principles thinker who will think outside the box to identify objectives and design/implement appropriate solutions.
  • Strong cross-functional collaborator and leader across business units, segments, and regions.
  • No ego – will roll up sleeves to work tightly with their team, not simply lead it.
  • Ability to work within a fast-paced, collaborative environment.
  • Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table.
  • Adaptability: The ability to thrive in a high-pressure, fast-paced environment by adjusting to changing priorities and working effectively within a collaborative team.

The estimated base salary range for this role is $220,000 - $240,000 USD, which may vary based on various factors including market conditions, individual skills, and experience. In addition to base salary, your compensation package will include additional components such as equity and benefits.

Culture Amp offers a competitive compensation package, including a comprehensive Employee Share Options Program, access to external providers for mental wellbeing and coaching support, a monthly Camper Life Allowance, team budgets dedicated to team building activities and connection, intentional quarterly wellbeing pauses, extended year-end breaks, excellent parental leave and in-work support, 5 Social Impact Days a year, MacBooks for remote work, and medical insurance coverage for you and your family.

We believe that our employees are the heartbeat of our success and are committed to fostering a work environment that truly cares for and develops its people. We strive to create a better world of work for all and are committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

Please note that we do not discriminate against candidates from underrepresented backgrounds and encourage everyone to apply if interested. We value unique experiences and perspectives and look forward to reviewing your application.

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