Global Brand Marketing Director for Ambitious B2B SaaS Company

1 month ago

San Francisco, California, United States Culture Amp Full time

Established professionals in the field of marketing are invited to apply for the role of Global Brand Marketing Director at Culture Amp. In this position, you will be instrumental in developing and executing a comprehensive corporate marketing strategy aligned with the company's growth goals.

About the Role

The successful candidate will ensure cohesive and compelling messaging across all touchpoints, creating customer experiences that drive engagement and loyalty. This role reports directly to the Chief Marketing Officer and can be based at or near one of our hub locations: San Francisco/Bay Area, New York, or Chicago.

Key Responsibilities
  • Strategic Leadership: Develop and execute a comprehensive corporate marketing strategy aligned with Culture Amp's growth goals, positioning us as the leading people and culture platform.
  • Market Research: Conduct research and develop and execute programs and content to deliver measurable improvements in Culture Amp's brand awareness, perception, and preference among key buyers and influencers.
  • Brand Stewardship: Elevate and refine Culture Amp's brand identity, ensuring consistent, compelling, and innovative visual design across all marketing materials, digital platforms, and events.
  • Narrative Development: Create and maintain a compelling brand narrative that resonates with our target audiences: customers, prospects, partners, and employees.
  • Corporate Messaging Architecture: Develop and maintain a robust messaging architecture for consistent and effective communication across all channels.
  • Executive Partnership: Partner with the CEO to tell the Culture Amp story internally and externally, driving high employee engagement, candidate pull, investor confidence, and messaging clarity with customers, partners, and users.
  • Stakeholder Collaboration: Work closely with Regional GMs, product, sales, and customer success teams to align brand strategy with business goals.
Requirements
  • Senior Brand and Corporate Marketing Leader: A minimum of 10+ years of experience in marketing, brand, creative, and communications.
  • B2B SaaS Experience: Proven track record of scaling B2B SaaS businesses to $500M+ in revenue.
  • Category Creation: At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy.
  • Inspiring Storyteller: Experience shaping brand, messaging, and content.
  • Proven Track Record: Expand Culture Amp's ambitious thought leadership program that amplifies internal expertise and opinions and utilizes original research to position the company as a leading voice in the employee experience and performance space.
  • Social Media Expertise: Experience in building and designing global volunteer-led thought leadership communities, with a proven track record of fostering engagement and driving impact through strategic program development.
What We Offer
  • Competitive Salary: $200,000 - $300,000 per year, depending on experience.
  • Benefits Package: Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunity for Growth: Career advancement opportunities within a rapidly growing company.
  • Diverse and Inclusive Environment: Culture Amp is committed to creating an inclusive and diverse workplace culture.

We are looking for a talented individual who is passionate about marketing and has a proven track record of success in the industry. If you are motivated, driven, and have a strong desire to contribute to a dynamic team, we encourage you to apply for this exciting opportunity.

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