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Marketing Analytics Director

2 months ago

San Francisco, California, United States Chime Full time
About the Role

Chime is seeking a seasoned marketing analytics leader to drive data-driven decision-making across the company. As a key member of our team, you will lead, guide, and scale our marketing analytics team to deliver actionable insights and high-impact projects.

Key Responsibilities
  • Lead a team of marketing analysts in establishing measurable marketing KPIs and frameworks.
  • Foster a culture of continuous improvement by providing clear direction and keeping the team motivated.
  • Craft the marketing attribution strategy to measure and optimize marketing spend for key business outcomes.
  • Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels.
  • Develop key insights into customer behaviors and identify opportunities for acquisition and lifetime value (LTV) growth.
  • Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing.
  • Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches.
Requirements
  • 10+ years of validated experience in analytics or a related quantitative field.
  • 8+ years of experience in Marketing Analytics at a B2C technology company.
  • A strong quantitative background acquired through a degree in a related field or through professional experience.
  • Experience with mobile app marketing and core marketing analytics.
  • Proficiency in crafting sophisticated SQL queries.
  • Proficiency in one or more analytics and visualization tools.
  • A history of leading and encouraging a team.
  • Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
  • Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
About Chime

At Chime, we believe that everyone can achieve financial progress. We're passionate about developing solutions and services to empower people to succeed. Our mission is to provide members with access to liquidity, rewards, and credit building, giving them the ability to have more control over their money and take action toward achieving their financial ambitions.

What We Offer
  • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events.
  • Hybrid work perks, including UrbanSitter and Kinside for backup child, elder, and/or pet care.
  • Competitive salary based on experience.
  • 401k match plus great medical, dental, vision, life, and disability benefits.
  • Generous vacation policy and company-wide Take Care of Yourself Days.
  • 1% of your time off to support local community organizations of your choice.
  • Mental health support with therapy and coaching through Modern Health.
  • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
  • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.