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Brand Manager

2 months ago

Norcross, United States Eagle Rock Distributing Company Full time
Job DescriptionJob Description

Position Summary:

Brand Manager - Wine

Job Summary:

Oversee dedicated category’s brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales.

Superior Supplier Relations

  • Regularly work with suppliers –

  • To create internal sales materials to best represent the products

  • Develop programming to best position our products in the market

  • Maintain the pricing file

  • Develop incentive programs

  • W&S Supplier Visits: Help with facilitating and seeing to the success of supplier market visits.

  • Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success

  • Make sure samples are pulled where they need to be & that they get to the rep

  • Have POS/Sell Sheets/Pricing available

  • Help generate and activate evening consumer events

  • Send pre-email with schedule and associated information

Inventory & Pricing Management

  • Constantly monitor brand inventory with the forecasting team – weekly meeting?& daily communication

  • Solve customer problems to the mutual benefit of both the customer and ERDC?

  • Oversee all specialty items allocation programs

Internal Collaboration

  • Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base.

  • Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams.

  • Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors.

  • Developing Brand Focus: Annually, quarterly, monthly initiatives to build brands in market

  • Monthly Internal Planning Meetings

  • Annual Business Planning Meetings with suppliers

  • Consolidating the information and putting the plan in place for the following year

  • Maintain Eagle Rock Portfolio Book

  • AR: Overseeing that assigned suppliers outstanding AR

Portfolio Management

  • Analyzes current markets identifying strengths, weaknesses, opportunities and threats.

  • New Product Evaluation

  • New Supplier On-Boarding

  • Creative programs

  • Supplier interaction weekly

  • Inputting sample requests

  • Instore Tastings Schedule

In Market Presence

  • Hit required days in the market per month

  • Ensure Brand standards consistently marketed

  • Special Event coordination and execution

  • Develops creative and effective sell through strategies after new brand placement.

Disclaimer:

  • The list of requirements, duties and responsibilities is not exhaustive, but is merely the most accurate list for the current job. Management reserves the right to revise the job description and to require that other tasks be performed when circumstances of the job change (for example, emergencies, changes in personnel, workload, or technical development).
  • Eagle Rock Distributing Co. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.
  • Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions of their position.