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Brand Manager
4 weeks ago
Position Summary:
Brand Manager - Spirits
Job Summary:
Oversee dedicated category’s brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales.
Superior Supplier Relations
Regularly work with suppliers –
To create internal sales materials to best represent the products
Develop programming to best position our products in the market
Maintain the pricing file
Develop incentive programs
W&S Supplier Visits: Help with facilitating and seeing to the success of supplier market visits.
Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success
Make sure samples are pulled where they need to be & that they get to the rep
Have POS/Sell Sheets/Pricing available
Help generate and activate evening consumer events
Send pre-email with schedule and associated information
Inventory & Pricing Management
Constantly monitor brand inventory with the forecasting team – weekly meeting?& daily communication
Solve customer problems to the mutual benefit of both the customer and ERDC?
Oversee all specialty items allocation programs
Internal Collaboration
Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base.
Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams.
Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors.
Developing Brand Focus: Annually, quarterly, monthly initiatives to build brands in market
Monthly Internal Planning Meetings
Annual Business Planning Meetings with suppliers
Consolidating the information and putting the plan in place for the following year
Maintain Eagle Rock Portfolio Book
AR: Overseeing that assigned suppliers outstanding AR
Portfolio Management
Analyzes current markets identifying strengths, weaknesses, opportunities and threats.
New Product Evaluation
New Supplier On-Boarding
Creative programs
Supplier interaction weekly
Inputting sample requests
Instore Tastings Schedule
In Market Presence
Hit required days in the market per month
Ensure Brand standards consistently marketed
Special Event coordination and execution
Develops creative and effective sell through strategies after new brand placement.
Disclaimer:
- The list of requirements, duties and responsibilities is not exhaustive, but is merely the most accurate list for the current job. Management reserves the right to revise the job description and to require that other tasks be performed when circumstances of the job change (for example, emergencies, changes in personnel, workload, or technical development).
- Eagle Rock Distributing Co. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.
- Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions of their position.
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