Communications and Marketing Coordinator

2 weeks ago

Chicago, Illinois, United States SCB Computer Technology, Inc. Full time

Overview: This role presents a distinctive opportunity to spearhead the formulation and execution of SCB's communication strategy. The Communications and Marketing Coordinator is an essential member of the marketing team based in Chicago, responsible for amplifying the organization's voice, tone, and overarching messaging. This individual is innovative and inquisitive, a self-motivated individual who thrives on writing, delving into the realms of architecture and design, and collaborating seamlessly with others. This position requires in-person engagement.

Key Responsibilities:

  • Production Duties: Collaborate with sector leaders and business development directors to provide strategic guidance in proposals, interviews, and presentations, ensuring message strength and relevance.
  • Engage in the creation of project-specific strategies alongside the marketing production team and design leadership.
  • Participate in client-hosted pre-proposal meetings as necessary.

Communications Duties:

  • Work closely with the Director of Marketing and Communications to devise a content strategy that aligns with SCB's brand vision and objectives across various platforms.
  • Develop firm-wide and sector-specific messaging in collaboration with leadership, ensuring consistency across all communication efforts.
  • Plan and execute a comprehensive annual communication strategy outlining strategic content initiatives, objectives, and key performance indicators (KPIs).
  • Oversee a content calendar to maintain a consistent and strategic digital presence that reflects the brand's narrative.
  • Create compelling storytelling initiatives that showcase SCB's projects, innovations, and impact.
  • Implement search engine optimization (SEO) strategies to enhance digital content visibility.
  • Manage public relations efforts and cultivate relationships with media outlets, journalists, and industry influencers to elevate the SCB brand.
  • Identify opportunities for press coverage and coordinate media interviews and features that resonate with our brand story.
  • Research and pinpoint relevant industry awards and recognition opportunities, preparing and submitting nominations with marketing support.
  • Track local and national conference presentations and speaking opportunities to advance the firm's branding and marketing goals, writing and submitting proposals as appropriate.
  • Oversee all social media channels for the firm, consistently developing and posting content across platforms.
  • Monitor and analyze channel performance metrics to optimize email communications and social media strategies.
  • Coordinate logistics for firm sponsorships, contributions, and events.
  • Maintain comprehensive firm-wide contact lists in collaboration with the marketing team.
  • Ensure adherence to the firm's brand standards.

Qualifications:

  • Bachelor's degree with a minimum of 8 years of experience in marketing, communications, or a related field.
  • Exceptional written communication skills.
  • Proficiency in Adobe InDesign, Photoshop, Illustrator, and Microsoft Office.
  • In-depth knowledge of best-in-class marketing practices and trends.
  • Creative, organized, and capable of prioritizing tasks in a deadline-driven environment.
  • Positive attitude, proactive, and adept at managing multiple tasks efficiently.
  • A personal interest in design and familiarity with the architecture, engineering, and construction (AEC) industry is highly desirable.

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