Senior Media Strategist

2 weeks ago


Chicago, Illinois, United States Laughlin Constable Full time

The Senior Media Strategist is responsible for orchestrating, negotiating, and implementing media initiatives for designated client portfolios. This role entails overseeing daily planning and analytical tasks while fostering robust relationships with media partners, clients, and collaborating agencies. The scope of responsibilities is extensive and not confined to those outlined in this document. All duties must be consistently aimed at delivering outstanding service to clients and ensuring timely outputs, such as Media Plans, Point-of-Views (POVs), and associated media analyses.

Key Responsibilities:

Collaborate with the Associate Director/Media Director to formulate and execute comprehensive media strategies.

Solicit guidance and feedback from senior leadership during the creation of media briefs, objectives, and strategies to establish a solid foundation for an integrated approach.

Craft strategic media recommendations in partnership with senior leadership that address client goals and business challenges.

Oversee daily planning operations for assigned accounts.

Handle vendor, specialist, and publisher brief development, proposal assessments, negotiations, and recommendation formulation, including client presentations when applicable.

Monitor campaign performance by collaborating with the analytics team and generating optimization strategies to ensure campaigns meet client objectives.

Manage client budgets, media expenditures, and invoicing.

Stay informed about the evolving media landscape through networking, reviewing industry news, and building relationships with vendors and partners.

Develop media POVs as necessary for both internal and client-facing purposes.

Guide and mentor junior staff in their support roles, fostering their overall professional growth and development.

Qualifications:

  • Bachelor's degree in business, marketing, advertising, or a related discipline.
  • 2-4 years of experience in media planning; experience in the Media and/or Agency Industry, including Digital and Traditional platforms such as TV, Cable, Radio, and Digital is essential.
  • Proven presentation and writing capabilities.
  • Experience in negotiating with and managing media vendors.
  • Ability to evaluate and recommend strategies and placements for media campaigns.
  • Proficiency in MS Office applications: Outlook, Excel, Word, and PowerPoint.
  • Familiarity with audience insight tools (Resonate, MRI, GWI) is advantageous.


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