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Customer Lifecycle Program Manager

2 months ago

San Francisco, California, United States WalkMe Full time
Job Description

Position Overview

The Customer Lifecycle Program Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, the ability to create relevant content, and to leverage various marketing tools to create personalized omni-channel experiences at scale.

Key Responsibilities

  • Creating and coordinating customer-focused programs: Mapping out dependent projects and figuring out how they will reach their combined goal.
  • Analyzing data: Analyzing email, webinar, and campaign performance, and using analytics to ensure projects are helping the company reach its broader targets.
  • Managing budgets: Approving budgets and managing the customer marketing program budget.
  • Developing & executing customer-focused programs: Work with peers to ideate and develop new programs or evolve existing programs around customer lifecycle, adoption, community, and advocacy.
  • Creating customer marketing campaigns: Creating marketing automation enabled marketing campaigns, social media, emailing newsletters, creating web copy, designing events, and more.
  • Defining customer profiles: Defining ideal customer profiles and creating lead scoring models.
  • Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Requirements

  • Bachelor's degree in marketing, business, customer success or related field.
  • 5+ years of experience in lifecycle marketing or related field.
  • Strong understanding of customer behavior and segmentation.
  • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and ability to use data to inform decisions.
  • Experience with A/B testing and experimentation.
  • Experience with HTML and CSS for email design.

About WalkMe

At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.

We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation.

What We Offer

  • Flexible Work Arrangements: We offer remote/hybrid and flexible hours to help manage work commitments and personal life effectively.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.