Lead Analyst, Lifecycle Marketing Specialist

2 weeks ago

San Francisco, California, United States DocuSign Full time
Job Title: Lead Analyst, Lifecycle Marketing

At Docusign, we're committed to building trust and making the world more agreeable for our employees, customers, and communities. As a Lead Analyst, Lifecycle Marketing, you'll play a critical role in driving analytics and KPIs for key lifecycle marketing campaigns across channels and customer journey stages.

Responsibilities:
  • Drive analytics and KPIs for key lifecycle marketing campaigns across channels (Email, in-product messaging, chat, web, etc) and across customer journey stages - acquisition, onboard and engage, convert, grow and retain
  • Identify and analyze metrics to measure and optimize marketing campaign strategies and spend
  • Build, maintain, and monitor dashboards for campaigns to quickly understand performance and spot trends or outliers
  • Conduct in-depth analysis of cohort performance and incrementally tie to campaign experiments
  • Partner with cross-functional teams in Lifecycle Marketing and Campaign Operations to enhance existing campaign audience segmentation models and targeting tactics
  • Support the experimentation roadmap for digital experiences: identify and prioritize opportunities, write test charters, partner with fellow analysts and data scientists on analysis and recommendations to stakeholders
Requirements:
  • Bachelor's Degree in a quantitative field (Statistics, Data Science, Finance, Math, CS, or related) with 8+ years of relevant experience in customer behavior analytics, or Advanced Degree in a quantitative field with 5+ years of relevant experience
  • 6+ years of SQL skills with excellent hands-on experience in creating complex queries across multiple database schemas
  • 4+ years hands-on experience with marketing and campaign measurement
  • 3+ years hands-on experience in A/B testing and experimentation with history of arriving at conclusive results
  • Experience building dashboards in Tableau, Qlik, PowerBI or similar
  • Experience in at least one programming language, such as Python, R, Scala, Spark, Perl
  • Experience with Statistics concepts and analysis, such as hypothesis testing, regression, experimental design
  • Experience with spreadsheet modeling skills including pivot tables and complex formulas
  • Experience using both qualitative and quantitative analysis techniques
  • Experience with loosely defined requirements where you exercise your analytical skills to collaborate with the rest of the team to build solutions
Preferred Qualifications:
  • Experience optimizing campaigns to achieve premier conversion rates
  • Good familiarity with the principles of data science and data engineering
  • Attention to detail with focus on data quality, data consistency and criticality
  • Advanced data analysis skills, such as database query construction, data warehousing, forecasting, data mining and experience in business analysis
  • Exposure to big data platforms, such as Snowflake, Redshift, Azure, Matillion, Alteryx
  • Excellent communication and presentation skills with the ability to present complex data analysis, insights, and recommendations to senior leadership
What We Offer:
  • Competitive salary and bonus structure
  • Equity and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance
How to Apply:

If you're a motivated and analytical individual with a passion for marketing and data analysis, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role.

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