Marketing Manager
5 days ago
At Sambazon, we're seeking a highly skilled Sr. Manager of Lifecycle Marketing to join our team. This role will be responsible for developing and executing marketing strategies that maximize consumer engagement, satisfaction, and revenue throughout the entire consumer journey.
Key Responsibilities:- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
- Develop and execute SMS campaigns to engage customers across multiple channels.
- Monitor and analyze campaign performance to optimize results and ROI.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
- Drive and execute the strategy for continuing to develop our loyalty & rewards program.
- Manage Sambazon's Loyalty & Rewards program, running associated campaigns, and interacting with our customers.
- Lead all aspects of the monitoring and evaluation of comments, ratings, and reviews, measure activity, and analyze traffic patterns.
- Provide feedback to brand team and marketing leadership and make recommendations for improvements.
- Oversee consumer response program ensuring all inbound queries and reviews are centrally managed, organized, and responded or escalated in a timely manner to the relevant parties.
- Report on consumer satisfaction score.
- Bachelor's degree in marketing, communications, or journalism.
- 5+ years of experience in lifecycle marketing or related field.
- Demonstrated experience with customer support tools, email marketing, loyalty program management, and SMS marketing.
- Strong understanding of customer behavior and segmentation.
- Strong analytical skills and ability to use data to inform decisions.
- Self-starter with creative problem-solving skills, strong collaboration and project management skills, and a strong willingness to innovate.
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