Marketing Director

4 weeks ago

San Francisco, California, United States Earnest Current Job Openings Full time
Director, Lifecycle Marketing

At Earnest, we're committed to making higher education more accessible and affordable for everyone. As the Director, Lifecycle Marketing, you'll play a key role in empowering students with financial support and helping them achieve their goals.

Key Responsibilities:
  • Lead technical implementation across ESP consolidation and data integrity with Customer Data Platform in partnership with MarTech engineering and Data & Analytics teams.
  • Conceive, communicate, and implement Lifecycle strategy, including audience segmentation, creative briefing, lifecycle journeys, and tactical deployment.
  • Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting to deliver lifecycle marketing strategies that drive measurable business impact.
  • Manage executive-level communications on strategy and business performance, as well as drive change management across the marketing technology stack through cross-functional influence.
  • Develop and implement creative testing strategies tied to audience segmentation and customer personas to maximize user acquisition and conversion through the purchase journey, upselling, and reselling opportunities within the customer ecosystem.
  • Collaborate seamlessly with cross-functional stakeholders, such as product marketing, creative, marketing operations, legal and compliance, analytics, and other growth channels.

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum of 10 years of experience in lifecycle marketing, growth marketing, or related roles.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Familiarity with marketing automation platforms, CRM systems, and analytics tools.
  • Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry.

What We Offer:
  • Health, Dental, & Vision benefits plus savings plans
  • Mac computers + work-from-home stipend to set up your home office
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • Restricted Stock Units (RSUs)
  • 401(k) plan to help you save for retirement plus a company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary to anywhere in the world

About Earnest:
Earnest is committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics.

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