Lifecycle Marketing Strategist

1 day ago

San Francisco, California, United States Dovetail Full time

About the Role

Dovetail is a customer insights hub that helps teams build better products. We're looking for a Lifecycle Marketing Lead to drive user growth, revenue, and retention efforts. This role will be responsible for developing a data-driven lifecycle marketing plan that engages prospects and customers throughout our funnel.

Key Responsibilities

  • Set the vision and strategy for lifecycle marketing, building a plan that drives conversion, revenue, and mitigates churn.
  • Map out our customer journey into actionable segments, developing a comprehensive customer journey that maps every step of the prospect and customer experience.
  • Define and measure lifecycle marketing metrics, bringing a data-driven approach to establish goals and ensure we're measuring, experimenting, and improving them.
  • Collaborate across the business, working with Marketing, Sales, Customer Success, Product, and others to align on the needs of our prospects and customers.
  • Utilize data and A-B testing to deliver the right content at the right time, creating and optimizing segmentation and content personalization strategies.
  • Institutionalize email and customer comms best-practices, ensuring our high bar for design quality is upheld and our deliverability and messaging are elite.
  • Own the lifecycle marketing tool stack, identifying, evaluating, and implementing the right tools to drive customer acquisition, revenue, and retention.

Requirements

  • Strong lifecycle/customer marketing experience, with a proven track record of leading lifecycle marketing programs and expertise in email program management.
  • Data obsession, with a deep analytical understanding of the marketing funnel and levers to influence performance.
  • Extensive experience in Tech, with a minimum of 7 years working in the software or B2B technology industry.
  • Deep experience with marketing automation tools, including Salesforce and CRM systems.
  • Pragmatic and flexible, with the ability to adjust to shifting deadlines and project goals.

About Dovetail

We're passionate about building an environment where every team member feels supported and valued. We celebrate individualism and welcome everyone to show up as their authentic selves. It's no secret that diversity builds the best teams, so we highly encourage applications from people who identify as part of an under-represented group.

Compensation

Base salary: $160,000-$190,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

Location

San Francisco, California.

Job Type

Full-time.

Department

Marketing.

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