Marketing Campaign Coordinator

6 days ago

Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full time
Job Overview

Predictive Strategies Inc is seeking a skilled Integrated Marketing Campaign Coordinator to lead the execution of multi-channel marketing campaigns, focusing on direct mail initiatives.

About the Role

In this fast-paced environment, you will oversee campaign planning, budget management, and vendor relationships. The ideal candidate is a proactive professional with excellent analytical skills, driving engagement and delivering impactful outcomes.

Key Responsibilities
  • Analyze prior campaign performance to refine strategies and optimize future campaigns for improved results.
  • Review USPS data and serve as the subject matter expert on variable print to ensure campaign accuracy.
  • Proof campaign logic, metadata, and artwork to maintain quality standards and ensure compliance with budget constraints.
  • Evaluate financial aspects of product development, including budgets, expenditures, ROI, and profit-loss projections.
  • Monitor production goals to ensure they align with campaign objectives and contractual requirements.
  • Identify opportunities for process improvements, including budgeting and cost-saving initiatives.
  • Coordinate with Creative, Data, and Print teams to manage multi-channel marketing campaigns, focusing on direct mail, email, and digital/social media platforms.
  • Collaborate with clients to produce direct mail campaigns, managing timelines for print production to ensure timely delivery.
  • Serve as the primary contact for escalated needs, providing clarity on ambiguous material and resolving issues efficiently.
  • Maintain relationships with vendors, managing the RFP process, rate negotiations, and proposal evaluations.
  • Create imaging instructions and provide formatting for print materials, consulting with vendors on design, color, and format specifications.
  • Conduct annual audits to uphold high-performance standards across all vendor sources.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, Print Media, Print Management, or related field/experience.
  • Prior experience with Google Display Network and Facebook advertising is preferred.
  • Experience with Twilio SendGrid is preferred.
  • Working knowledge of email HTML and design philosophy is preferred.
Skills and Qualifications
  • Strong organizational and project management skills.
  • Able to work independently and as part of a team.
  • Demonstrates excellent attention to detail.
  • Excels in proofreading, providing constructive feedback, and ensuring accuracy in campaign execution.
  • Skilled in price negotiation, securing favorable terms, and optimizing campaign budgets to maximize ROI.
  • Highly analytical and focused on data-driven decision-making.
Estimated Salary

$60,000 - $80,000 per year.

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