Digital Marketing Content Creator for Specialty Insurance

6 days ago


Farmington Hills, Michigan, United States H.W. Kaufman Group Full time

The H.W. Kaufman Group is a global insurance organization seeking an experienced Digital Marketing Content Creator to join their team.

Estimated salary: $55,000 - $75,000 per year.

About the Role

We are looking for a highly skilled content creator to develop engaging and personalized content that drives traffic to our owned sources, enhances brand awareness, and supports overall marketing goals.

The successful candidate will be responsible for creating high-quality content including articles, blog posts, email content, social media posts, and more.

Main Responsibilities

  • Create high-quality, engaging and personalized content aligned with business and marketing campaign goals
  • Develop relationships and collaborate with stakeholders to ensure content supports overall business objectives and strategies
  • Ensure all content is consistent and within brand voice, style and tone
  • Analyze, create, and modify content, templates, guidelines and processes to increase efficiency and quality of work
  • Assist in tracking and reporting on content campaign performance
  • Conduct market and competitor research to understand competitors and target audiences; identifying content opportunities
  • Stay abreast of content and client trends, including advancements in technology to best communicate with clientele
  • Assist Senior Manager, Digital Marketing in bringing content and campaigns to life through creative visuals across email, web and social that adhere to marketing strategies and brand guidelines

Requirements

  • Bachelor's Degree in Communications, Marketing, Advertising, Business, or equivalent combination of education and experience
  • Entry or 1 year of experience on a marketing team
  • Creative thinking with a passion for storytelling and content creation
  • Excellent verbal and written communications skills, including editing and proofing
  • Excellent organizational and project management skills
  • Ability to adapt to changing priorities based on organizational needs

About Our Company

The H.W. Kaufman Group is a global specialty insurance organization with 15 companies and over 2,000 professionals worldwide.



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