Data Science Strategic Advisor

6 days ago


Bloomfield Hills, Michigan, United States Eateam Full time

Job Title: Data Science Strategic AdvisorJob Summary

This role is primarily responsible for leveraging expertise in Corporate Linkages, Healthcare, and Optimization strategies to support Direct to Consumer (D2C) Marketing endeavors.

Main Responsibilities
  • Derive actionable insights from First-party Data, Purchased B2B, and B2C Data.
  • Maximize insights to reduce advertising expenditure and optimize receptivity for a steady flow of new MDLive members.
  • Apply knowledge of methodologies like natural language processing, response modelling, tokenization, and lemmatization.
  • Extract pivotal insights from data assets and convert them into influential marketing strategies.
Requirements
  • Proficient in data visualization tools like Tableau or Power BI.
  • Strong experience with predictive analytics, statistical and mathematical modeling.
  • Deep understanding of Principal Component Analysis (PCA).
  • Ability to execute A/B testing for campaign efficiency.
  • Knowledge of advanced optimization techniques.


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