Lead Manager, Tailored Research

2 weeks ago

New York, New York, United States MarketCast Full time

*Senior Manager, Custom Research*

*Location - LA (Hybrid)*

*Insight-Driven Research and Analysis*

MarketCast harnesses the synergy of research, technology, and data analytics to empower marketers and researchers in amplifying their advertising effectiveness and uncovering brand loyalty.

Our analytics and insights steer pivotal marketing strategies, assisting brands in identifying which audience segments to focus on and the product advantages to convey, alongside the development, launch, and evaluation of brand and advertising initiatives across various media channels. Our clientele includes leading names in entertainment, technology, consumer goods, and sports and gaming, impacting billions of lives globally.

We are seeking:

  • A candidate with a fervor for video games who can leverage analytical expertise and methodological knowledge to derive consumer insights through diverse approaches.
  • An individual proficient in managing quantitative insights projects from inception to completion, with a background or interest in qualitative methodologies.
  • A mentor who can guide junior team members throughout the research process, from survey creation to final reporting.
  • A storyteller who can interpret data to uncover actionable insights, moving beyond mere reporting.
  • A detail-oriented professional who values both minor and major elements of the project.
  • A relationship builder who understands that business thrives on interpersonal connections, both within and outside research projects.
  • A collaborative team player who recognizes the strength in collective achievements.
  • A creative thinker with a curious mindset, strategic acumen, and exceptional communication skills.
  • A strong communicator, both written and verbal, capable of articulating questions, narratives, and insights effectively.

Preferred qualifications include:

  • A minimum of 3-4 years of experience in custom or ad-hoc research, emphasizing unique business inquiries over templated projects.
  • A solid grasp of qualitative research methodologies, including project design, moderation, and analysis, complementing strong quantitative skills.
  • A Bachelor's degree in Social Sciences, Economics, Business, Marketing, Statistics, or related fields.
  • Proficiency in standard Office/Google applications; familiarity with various communication tools and platforms; experience with research platforms is advantageous.

Benefits and Perks:

  • Comprehensive Medical, Dental, and Vision coverage
  • 401(k) with Company Match
  • Flexible Leave Policies
  • Health & Wellness Programs
  • Opportunities for Professional and Personal Development
  • And more

Our Mission:

Fandom unites individuals with shared interests and cultivates communities around them, providing a platform for expressing passion and enthusiasm, whether for superheroes, sports teams, or artisanal products. At MarketCast, we recognize the significance of fandom. It is crucial for brands as much as it is for the creators, and we excel in fandom research, data science, and analytics. This dedicated focus on fans enables the world's leading creators, media platforms, and sports organizations to transform followers into devoted enthusiasts and investments into meaningful impact.

Our Core Values:

Curiosity Drives Us

Our passion for learning is evident in all our endeavors—from the surveys we conduct to the datasets we analyze and the technologies we create. We persist where others hesitate, uncovering hidden insights and answers. We are committed to continuous learning and exploration.

We Celebrate Achievements

Whether it’s impressing clients with our research or overcoming everyday challenges, we take time to recognize outstanding work and the contributions of everyone involved. We value and acknowledge exceptional effort that leads to the best outcomes.

Trust is Paramount

Trust is foundational to our culture. It involves supporting one another during tight deadlines, consistently fulfilling our commitments, and addressing behaviors that undermine our environment. Our clients' trust is invaluable, and we strive to uphold it.

We Adapt to Change

We view change as a chance to learn, evolve, and enhance our capabilities. This involves challenging our assumptions and reconsidering traditional practices. Our open-minded approach keeps us agile, fostering innovation and adaptability in uncertain times.

Diversity is Our Strength

Our varied backgrounds enhance our capabilities. As researchers and data scientists, we are responsible for reflecting the diverse audiences and communities we serve. Understanding different perspectives enriches our insights and broadens our understanding. At MarketCast, we not only accept diversity—we embrace, support, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity employer, committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, in accordance with legal requirements. If you require accommodations due to a disability or special need, please inform us.

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