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Lead Manager, Tailored Research

2 months ago


New York, New York, United States MarketCast Full time

*Senior Manager, Custom Research*

*Location - LA (Hybrid)*

*Insight-Driven Research and Analysis*

MarketCast harnesses the synergy of research, technology, and data analytics to empower marketers and researchers in amplifying their advertising effectiveness and uncovering brand loyalty.

Our data and insights steer pivotal marketing strategies, aiding brands in identifying which audience segments to focus on and what product advantages to highlight, in addition to crafting, launching, and evaluating brand and advertising initiatives across various media channels. Our clientele includes leading names in entertainment, technology, consumer goods, and sports and gaming, impacting billions of lives globally.

We are seeking:

  • A candidate with a fervor for video games who wishes to leverage analytical expertise and methodological knowledge to derive consumer insights through diverse methodologies.
  • An individual proficient in managing quantitative insights projects from inception to completion, with some familiarity or interest in qualitative methodologies.
  • A person capable of stepping in or guiding junior team members throughout all phases of the research cycle, from survey creation to reporting.
  • Someone who can interpret data and narrate a compelling story; who understands how to extract actionable insights and move beyond basic reporting.
  • A meticulous individual - attention to detail is as crucial as the broader picture.
  • A relationship builder who values client connections - we believe business is fundamentally about people and relationships, both within and outside the research project.
  • A collaborative team player - we believe in collective strength. We appreciate what is achieved and how we work together as a team to realize results.
  • A creative thinker with a curious mindset, strategic acumen, and strong communication skills.
  • A strong communicator, both written and verbal. The ability to articulate questions, narratives, and everything in between effectively is essential.

Preferred qualifications include:

  • A minimum of 3-4 years of experience in custom/adhoc research - while we appreciate templated projects and tracking, this role emphasizes unique business inquiries, making custom experience vital.
  • A solid grasp of qualitative research (project design, moderation, and/or analysis) to complement your robust quantitative skills.
  • A Bachelor's degree in Social Sciences, Economics, Business, Marketing, Statistics, or related disciplines.
  • Proficient skills in all standard Office/Google Docs applications; familiarity with various communication tools and platforms; experience with or knowledge of research platforms is advantageous.

Benefits and Perks:

  • Medical, Dental, Vision coverage
  • 401(k) Company Match
  • Flexible Leave Policies
  • Health & Wellness Programs
  • Opportunities for Professional & Personal Development
  • And more

Our Mission:

Fandom unites individuals with shared interests and cultivates communities around them. It provides a platform for expressing joy and passion, whether for superheroes, sports teams, or artisanal whiskeys. At MarketCast, we recognize the significance of fandom. It holds equal importance for brands as it does for action heroes, and we excel in fandom research, data science, and analytics.

Our Core Values:

Curiosity Drives Us

Our passion for learning is evident in all our endeavors - from the surveys we conduct to the datasets we scrutinize and the technology we innovate. Where others hesitate, we advance, uncovering hidden meanings and answers. We are always learning and seeking more.

We Celebrate Achievements

Whether it's impressing clients with our research or overcoming everyday challenges, we take time to acknowledge outstanding work and everyone involved. We recognize and appreciate the efforts that contribute to exceptional outcomes.

Trust is Fundamental

Trust is paramount to us. It involves supporting one another during tight deadlines, consistently fulfilling our commitments, and addressing behaviors that undermine our culture. Our clients' trust is invaluable, and we never take it for granted.

We Adapt to Change

We view change as a chance to learn, grow, and evolve. We challenge our biases and reconsider traditional practices. This fresh, open-minded approach keeps us agile, fostering innovation and adaptability in uncertain times.

Diversity is Our Strength

Our differences enhance our capabilities. As researchers and data scientists, we are tasked with reflecting the diverse audiences and communities around us. Understanding varied perspectives enriches our insights and broadens our viewpoints. At MarketCast, we not only accept diversity - we embrace, support, and thrive on it for the benefit of our global culture and success.

MarketCast is proud to be an equal opportunity employer, committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, in accordance with legal requirements.