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Lead Manager, Tailored Research

2 months ago

New York, New York, United States MarketCast Full time

*Senior Manager, Custom Research*

*Location - LA (Hybrid)*

*Data-Driven Research and Insights*

MarketCast harnesses the synergy of research, technology, and data science to empower marketers and researchers in amplifying their advertising effectiveness and unlocking brand fandom.

Our analytics and insights steer pivotal marketing choices, assisting brands in identifying which fandom audiences to focus on and what product advantages to convey, alongside crafting, launching, and evaluating brand and advertising initiatives across various media platforms. Our clientele includes some of the most prominent names in entertainment, technology, consumer goods, and sports and gaming, impacting billions of lives globally.

We are seeking:

  • A candidate with a fervor for video games, eager to leverage analytical expertise and methodological knowledge to derive consumer insights through diverse methodologies.
  • An individual proficient in managing quantitative insights projects from inception to completion, with a background or interest in qualitative methodologies.
  • A mentor capable of guiding junior team members through every phase of the research lifecycle, from survey design to final reporting.
  • A storyteller who can interpret data effectively, identifying actionable insights and moving beyond mere reporting.
  • A detail-oriented professional who understands that meticulousness in both minor and major aspects is crucial.
  • A relationship builder who values the human connections in business, believing that successful research projects stem from strong interpersonal relationships.
  • A collaborative team player, recognizing that collective achievements are more significant than individual accomplishments.
  • A creative thinker with a curious mindset, strategic acumen, and exceptional communication skills.
  • A strong communicator, both written and verbal, adept at articulating questions, narratives, and all relevant details effectively.

Preferred qualifications include:

  • A minimum of 3-4 years of experience in custom or ad-hoc research, emphasizing unique business inquiries over templated projects.
  • A solid understanding of qualitative research methodologies, including project design, moderation, and analysis, complementing strong quantitative skills.
  • A Bachelor's degree in Social Sciences, Economics, Business, Marketing, Statistics, or related fields.
  • Proficiency in basic Office/Google applications; familiarity with various communication tools and platforms; experience with research platforms is advantageous.

Benefits and Perks:

  • Comprehensive Medical, Dental, and Vision coverage
  • 401(k) with Company Match
  • Flexible Leave Policies
  • Health & Wellness Programs
  • Opportunities for Professional & Personal Development
  • And more

Our Mission:

Fandom unites individuals with shared interests and fosters communities around them, providing a platform for expressing passion and enthusiasm, whether for superheroes, sports teams, or artisanal whiskeys. At MarketCast, we recognize the significance of fandom, which is essential for brands as well as for action heroes. We excel in fandom research, data science, and analytics, offering unparalleled insights that assist leading creators, media platforms, and sports leagues in transforming followers into devoted fans and investments into impactful outcomes.

Our Core Values:

Curiosity Drives Us

Our passion for learning is evident in all our endeavors, from the surveys we conduct to the datasets we analyze and the technology we innovate. We persist where others hesitate, continuously uncovering deeper meanings and answers.

Celebrating Achievements

We take the time to recognize and celebrate successes, whether in delivering exceptional research or overcoming everyday challenges, acknowledging the contributions of everyone involved.

Trust is Fundamental

Trust is paramount in our culture. It involves supporting each other during tight deadlines, consistently fulfilling commitments, and addressing behaviors that could harm our environment. Our clients' trust is invaluable, and we cherish it.

Embracing Change

We view change as a chance to learn and evolve, challenging our biases and reconsidering traditional methods. This open-minded approach keeps us agile and innovative in uncertain times.

Diversity as Our Strength

Our differences enhance our capabilities. As researchers and data scientists, we are committed to reflecting the diverse audiences and communities we serve. Understanding varied perspectives enriches our insights and broadens our viewpoints.

At MarketCast, we not only accept diversity but actively embrace and support it, leveraging it for the benefit of our global culture and success. MarketCast is dedicated to being an equal opportunity employer, committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants without regard to criminal histories, in accordance with legal requirements.