Senior Analyst for Growth Analytics

2 weeks ago

Dunkirk, New York, United States T Rowe Price Group, Inc Full time
Requisition Number: 68558

Position Title:

External Description:

About this Role:

The Senior Analyst for Performance Analytics is a pivotal position within the Performance Analytics team. This role encompasses both leadership and individual contributions, overseeing one or more analysts. You will be tasked with executing and enhancing a comprehensive measurement strategy that includes establishing OKRs/KPIs, measurement and reporting, test design and execution, as well as delivering timely insights and recommendations across various teams to support growth initiatives. You will collaborate within a dynamic, cross-functional team and engage with senior business leaders, presenting insights and recommendations to stakeholders to influence critical business decisions that significantly impact both short- and long-term objectives for the business unit.

Role Summary:

The Senior Analyst must adeptly transform extensive datasets from the Analytics Data Warehouse and other intricate systems to generate OKRs, actionable insights, and effectively communicate results to stakeholders at all organizational levels. Candidates should be proficient in managing multiple priorities while partnering with Marketing, Customer Experience, Sales, Advanced Analytics, and other teams. This role will engage in several key initiatives aligned with overarching growth objectives, including but not limited to customer acquisition, retention, loyalty, paid media performance, content performance, and the development of self-service tools. Experience in identifying and capitalizing on opportunities to enhance data literacy across the organization is highly advantageous.

Responsibilities:
  • Lead projects and collaborate with other analysts to integrate diverse data sources for performance measurement, reporting, insights generation, and attribution.
  • Engage with key stakeholders to determine the appropriate data sources and analyses necessary to develop and advance the roadmap.
  • Manage and execute a comprehensive learning agenda that drives business value.
  • Collaborate with internal analytics teams, stakeholders, and vendor leads to deliver monthly and quarterly performance reports and insights.
  • Exhibit technical proficiency in analytical tools and the current landscape.
  • Drive a test-and-learn strategy, develop test designs, and create measurement plans in partnership with internal and external stakeholders.
  • Formulate, promote, and implement the roadmap for the evolution and execution of performance analytics projects that support business growth.
  • Oversee the development of deliverables related to OKRs, KPIs, and outputs, presenting results to leadership team members.
  • Lead cross-functional teams to define requirements and oversee the execution of plans with internal and external business partners.
  • Stay informed of market changes to identify opportunities for enhanced analytical capabilities and methodologies.
  • Develop project plans, use cases, user stories, business cases, and other artifacts with minimal supervision.
Required Qualifications:
  • Bachelor's degree or equivalent combination of education and relevant experience AND
  • 5+ years of relevant work experience.
Preferred Qualifications:
  • Graduate degree in Business or a quantitative field.
  • Proven experience in building, nurturing, and managing relationships in a cross-functional environment.
  • Demonstrated ability to influence both short-term and long-term business decisions through data-driven insights, business acumen, and consultative skills.
  • In-depth knowledge of full-funnel growth analytics metrics and methodologies.
  • Experience managing or mentoring one or more analysts.
  • Expertise in developing conceptual analyses and analytical frameworks.
  • Proficiency in Excel and SQL.
  • Familiarity with statistics, Python, web analytics, and business intelligence tools.
  • Ability to articulate and communicate analytical results and insights to partners at all organizational levels, including senior management.
  • Experience in the retail sector is preferred.
FINRA Requirements:

FINRA licenses are not required and will not be supported for this role.

Work Flexibility:

This role is eligible for remote work up to two days a week.

Company Profile:

Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. Embracing the power of diversity creates an environment where individuals can bring their authentic selves to work, strengthening our firm and enhancing value for our clients. Our commitment and inclusive programming aim to elevate the experience for each associate and build allies within our global community. A sense of belonging is crucial for success at the firm and enables associates to perform at their best each day.

Benefits: We invest in our people through a comprehensive range of programs and benefits, including competitive pay, bonuses, a generous retirement plan, and an employee stock purchase plan with matching contributions. We offer flexible and remote work opportunities, healthcare benefits (medical, dental, vision), tuition assistance, and wellness programs (fitness reimbursement, Employee Assistance Program). Our policies may evolve as our working lives change, but our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities remains steadfast. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends on the equal treatment of all associates and applicants for employment without discrimination on any protected basis.

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