Marketing Communications Director

4 weeks ago


Marlborough, Massachusetts, United States IPG Photonics Full time

IPG Photonics is a pioneering developer and leading producer of fiber lasers, laser systems, and laser technology. As a global company with over 6,500 employees in more than 30 locations worldwide, we are committed to attracting and retaining the best talent in an engaged, diverse, and thriving workforce.

Job Summary

We are seeking a highly experienced Marketing Communications Director to lead our Global Marketing Team. The selected candidate will have strong knowledge in promotion planning, channel management, digital, demand generation, advertising, events, public relations, and creative development.

Key Responsibilities
  • Develop and implement comprehensive marketing communications plans to support product launches, lead generation, and brand initiatives.
  • Direct, plan, and execute functions for on-time delivery, quality, and maximum output.
  • Lead the coordination and management of the events and tradeshows team.
  • Manage demand generation activities to feed the sales pipeline across multiple platforms.
  • Manage and direct the creative and media production team.
  • Manage and direct the global events team.
  • Oversee the company's online presence, including website, social media, and email marketing.
  • Implement SEO and SEM strategies to enhance online visibility and drive traffic.
  • Analyze marketing campaign performance metrics to analyze return on investment and provide insights for continuous improvement.
  • Manage a team of marketing professionals, providing coaching and mentoring as appropriate.
  • Ensure all content aligns with the core messaging and branding.
  • Maintain collaborative relationships with Strategic Marketing, Marketing Operations, senior stakeholders, and external partners to align tactical activities to key strategic objectives.
  • Maintain communication with organizational leaders, reporting on deadlines, progress, and help needed.
  • Build and manage budgets.
  • Establish and manage agency and freelance support.

Requirements:

  • 10-15 years of marketing experience.
  • Demonstrated experience working within a global marketing organization.
  • Extensive experience in events management and execution.
  • Proven results managing global multi-channel marketing campaigns and optimizing activities.
  • Demonstrated knowledge of creative production processes, digital marketing tactics, and public relations.
  • Experience managing a team of individual contributors, including mentoring/coaching and workload management.
  • Experience working with and managing agencies, freelancers.
  • Experience in creative production schedules.
  • Experience in B2B marketing, manufacturing industry experience a plus.
  • Strong project management and organization skills.
  • Knowledge of Asana (or similar project management tool), Microsoft Dynamics, Adobe Analytics, Microsoft Office, and other typical applications for this role.

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