Product Manager, Pt and Physician Marketing Specialist

3 weeks ago

Marlborough, Massachusetts, United States Boston Scientific Full time

About this role:

The Product Manager, Pt and Physician Marketing is a key position at Boston Scientific, responsible for developing and executing patient, physician, and provider marketing strategies on a franchise level. This role requires a strong understanding of market trends, clinical acumen, and the ability to influence leadership and key stakeholders.

Key responsibilities:

  • Develop and implement global business planning activities focused on market development.
  • Work closely with product managers and key stakeholders to identify new markets and franchise opportunities.
  • Lead patient marketing, referral marketing, and provider marketing strategies, collaborating with digital marketing, public relations, professional education, and professional affairs teams.
  • Develop and deliver materials to support deployable marketing initiatives at the local level.
  • Partner with franchise management to execute market science programs, formulate franchise market segmentation, product positioning, messaging, and concept-marketing techniques, and develop tools and channel strategy.
  • Contribute to setting market development and planning priorities.
  • Contribute to franchise global downstream marketing and sales, suggesting means to improve strategy and effectiveness.
  • Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes.

Requirements:

  • Bachelor's degree in marketing, engineering, or healthcare.
  • 5+ years of experience in upstream marketing, product management, product development, or strategic marketing.
  • Excellent communication skills, with the ability to create compelling presentations and communicate recommendations effectively.
  • Demonstrated experience with product lifecycle management and conducting assessments of sophisticated markets.
  • Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills.
  • Strong analytical, quantitative, financial modeling, and strategic thinking skills.

About Boston Scientific:

Boston Scientific is a leader in medical science, committed to solving the challenges that matter most. Our mission is to advance science for life, transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

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