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Digital Gaming Marketing Specialist
2 months ago
We are seeking an experienced Associate Marketing Manager to join our Digital Gaming team at Mattel, Inc Subsidiaries. As a key member of our marketing team, you will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics for assigned licensed titles across Mattel's global brands.
Key Responsibilities- Partner with licensees to deliver world-class campaigns that reflect the best of Mattel's brands and meet performance targets.
- Work closely with internal partners to secure support through Mattel's marketing channels and ensure alignment on plans and marketing materials.
- Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives.
- Develop and execute innovative, high-quality, and performance-driven marketing campaigns that align with Mattel's franchise priorities and initiatives.
- Stay up-to-date with industry trends, competitive market, and business opportunities to ensure continuous improvement.
- 2+ years of experience in marketing within the gaming industry.
- Experience in driving successful marketing campaigns for well-known brands.
- Strong time management, planning, and project execution skills.
- Strong interpersonal skills with the ability to build solid collaborative relationships.
- Understanding of brand management, product marketing, channel marketing, user acquisition, and social media.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.
- Highly organized project manager, detail-oriented with strong follow-up skills.
- Excellent written and verbal communication skills.
- Resourceful, good work ethic, and works well under pressure across multiple projects.
- Passion for digital games.
- Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors: collaboration, innovation, and execution.
We are an equal opportunity employer and welcome all job seekers, including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
