Brand Management Specialist
2 days ago
Goliath is a leading international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide.
Our mission is to bring fun to every household through great products and innovation.
We are seeking a motivated and creative Brand Management Specialist to support our brand strategy and consumer marketing initiatives in toys.
This role is essential in assisting the Brand Manager in maintaining and enhancing the presence of our brands, driving sales, and ensuring our toys bring value through play.
The successful candidate will assist in developing and executing brand strategies across product, branding, and packaging, and help manage the lifecycle of toy brands, including concept development, product launches, and post-launch analysis.
Key responsibilities include:
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Collaborate with cross-functional teams such as product development, sales, and creative teams to ensure brand consistency.
- Maintain key documents/databases like line plans, price lists, sell sheets & presentations accurately and on time.
- Support the design and execution of marketing campaigns that effectively reach and engage our target audience.
- Assist in the creation of marketing materials, including digital content, advertisements, and promotional events.
- Help analyze campaign performance and consumer feedback to optimize marketing strategies.
Requirements:
- 1-2 years of experience in brand management within the toy industry or kids & family entertainment sectors.
- Bachelor's Degree in Marketing, Communication, Business, or a related field preferred.
- Excellent organizational and multitasking abilities.
- Effective communication and interpersonal skills.
- Ability to work collaboratively in a hybrid work environment.
We offer a competitive compensation package, including:
- 401(k) with company matching.
- Health, dental, and vision insurance to keep you covered.
- Life insurance.
- Flexible spending and health savings accounts to manage your healthcare costs.
- Paid time off to recharge when you need it.
Join Goliath Company and be part of a fun, dynamic, and creative industry—working with toys and games brings its own rewards.
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