Marketing Strategist for Blue Archive and Other Game Titles

4 weeks ago


El Segundo, California, United States Nexon America Full time

About Nexon America

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices.

We offer celebrated franchises like MapleStory, KartRider, and Mabinogi that have been enjoyed by millions of players for over two decades.

Our team's outstanding free-to-play expertise and live game support enable us to bring unique games to western players using a player-first approach.

We prioritize open communication, diversity, mutual respect, and collaboration to bring out the best in each other.

Nexies find support, friendship, and career growth in one place, with flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events.

We've earned the Great Place to Work certification for 4 years running and are looking to expand our team with passionate individuals who want to learn, play, and grow with us.

**Job Summary**

We are seeking a skilled Associate Brand Manager for NEXON America's marketing team.

This individual will support the Brand Marketing team with crafting, executing, and optimizing marketing programs and promotions using multiple channels.

The Associate Brand Manager will mainly support Blue Archive as well as other game titles.

**Key Responsibilities**

  • Plan, define, and lead brand campaigns aligned with business objectives with key stakeholders
  • Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region
  • Manage production and approval of communication materials
  • Facilitate communication with external vendors/agencies
  • Handle incidental duties and special projects as assigned

**Requirements**

  • 2+ years of product marketing or product management experience with digital ad products, OR 3+ years of experience in the digital advertising industry with a deep understanding of gaming
  • Experience partnering with global teams and/or product development teams to represent market requirements
  • Experience taking products through their full lifecycle and developing go-to-market strategies
  • Experience working with Japanese Anime/Manga and culture preferred

**What We Offer**

  • Medical, dental, and vision plans for you, your spouse or domestic partner, and your children
  • Annual employer contribution to a health savings account and company-paid hospital indemnity benefits
  • Company-paid life, AD&D, short-term, and long-term disability benefits
  • Access to voluntary life and AD&D for yourself and your dependents
  • Flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance


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