Digital Marketing and Influencer Program Manager
6 days ago
Job Summary
The Digital and Influencer Marketing Specialist will be responsible for managing digital influencer and ambassador programs, as well as supporting local market digital marketing campaigns for the LA Kings.
This role will focus on identifying and building partnerships with influencers who align with the LA Kings brand, managing digital ad copy and creative requests, and reporting on campaign performance.
Key Responsibilities
- Lead the LA Kings Ambassador Program, including planning, executing, tracking, and reporting the effectiveness and success of the program.
- Collaborate with the Marketing Director to ensure there is a proper selection program and build out the perks and deliverables of participants who will help grow the fan base.
- Manage influencer partnerships by researching and identifying influencers who align with the LA Kings brand and target audience.
- Utilize tracking and reporting data via Emplify and other platforms to optimize influencer campaigns, ensure key metrics are met, and provide actionable insights in a timely manner.
- Lead and support Gameday Influencer and Celebrity responsibilities for home games, including coordination of influencer activities, event appearances, and social media engagement.
- Create, manage, and optimize digital ads by leading copy development, submitting creative requests, and leveraging data for performance tracking.
- Develop post-game recaps using internal BI data and agency data, focusing on key metrics like reach, engagement, and conversion rates to drive future campaign insights.
- Deliver in-depth analysis and reporting on campaign effectiveness, highlighting successes, areas for improvement, and providing growth opportunities and recommendations based on data-driven insights.
- Collaborate with the internal marketing team to ensure alignment between campaign efforts and broader digital marketing strategies.
Requirements
- High School Diploma or its equivalency (BA/BS Degree Preferred) Marketing, Business, Journalism, English focus preferred
- 2-4 years of related work experience
- Experience in influencer marketing, digital marketing, or social media management
- Experience with digital ad platforms, trafficking, and performance reporting tools
- Strong understanding of influencer trends, social media platforms, and content creation
- Excellent communication and organizational skills
- Ability to thrive in a fast-paced, deadline-driven environment
- Passion for sports and a deep understanding of the LA Kings brand and hockey culture is a plus
- Ability to work game days, related events inclusive of evenings, weekends and holidays
Pay Scale: $67,000-$75,000
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