User Acquisition Strategist

2 days ago


El Segundo, California, United States Yotta Games Full time

User Acquisition Specialist

About the Role

We're seeking a talented User Acquisition Specialist to join our team at Yotta Games. As a key member of our marketing team, you'll be responsible for designing, improving, and executing strategies for paid user acquisition and reactivation across multiple channels.

Key Responsibilities

As a User Acquisition Specialist, you'll:

  • Manage a variety of user acquisition channels to acquire mobile users, including Google, Facebook, Snapchat, Twitter, and TikTok;
  • Optimize and improve user acquisition strategies through A/B testing and data analysis;
  • Collaborate with cross-functional teams to develop new and improve existing user acquisition strategies and activities;
  • Develop insights and testing methodologies to optimize user acquisition and user analysis.

Requirements

We're looking for a candidate with:

  • A bachelor's degree in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field;
  • At least 3 years of experience in media buying/user acquisition/performance marketing in a 2C business;
  • At least 1 year of experience in video gaming companies;
  • Strong proficiency with Excel;
  • Passion for digital marketing and video games.

Preferred Qualifications

We'd love to see:

  • Proficiency in SQL and Python;
  • A strong understanding of funnel conversion metrics, retention rates, and LTV predictions.

About Yotta Games

Yotta Games is a globally ranked game developer with offices worldwide. We're committed to building an inclusive environment where creative professionals from diverse backgrounds collaborate to inspire audiences and each other. We're passionate about equality and do not discriminate on the basis of race, color, religion, sex, orientation, identity, national origin, handicap, or any other category protected by applicable federal and state law.



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