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Brand Engagement Specialist

2 months ago

New York, New York, United States Aquent Full time
About the Role

Aquent is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that amplifies our brand, product, and thought leadership content.

Key Responsibilities
  • Own and manage our organic social media program across all platforms, including Meta, LinkedIn, and X.
  • Develop and execute a comprehensive social media strategy that drives engagement and growth.
  • Plan and manage a detailed social content calendar, ensuring alignment with overall marketing initiatives and goals.
  • Write, schedule, and manage individual posts, ensuring consistent and engaging messaging across all channels.
  • Monitor, report, and analyze social media performance to optimize strategies and maximize engagement and reach.
  • Stay on top of social media trends and emerging platforms, identifying opportunities to grow our social presence and audience.
Requirements
  • Bachelor's degree and/or 5+ years of experience working in marketing, social media, or content marketing.
  • Proven track record of developing and executing successful social media strategies that drive engagement and growth.
  • Strong understanding of social media platforms, tools, and best practices, including emerging channels like TikTok and Reddit.
  • Exceptional writing, editing, and storytelling skills, with an eye for creative content that resonates with a professional audience.
  • Experience collaborating cross-functionally and managing multiple projects with competing deadlines.
  • Data-driven mindset with experience in social media reporting, analysis, and strategy optimization.
  • Passion for keeping up with social media trends and a desire to bring innovative ideas to the table.
Preferred Qualifications
  • Strong understanding of social engagement strategies for SaaS companies.
  • Familiarity with marketing technology and marketing buyers.
  • Knowledge of SEO principles and how social media supports broader digital marketing objectives.