Digital Marketing Analytics Team Lead
2 weeks ago
We are seeking a highly skilled Digital Marketing Analytics Team Lead to join our team at MGM Resorts International. In this role, you will be responsible for leading a team of analysts and driving insights and recommendations through data storytelling across our digital marketing platforms and growth initiatives.
About the Role- Key Responsibilities:
- Partner across teams to prepare and present strategic insights and results of digital marketing campaigns and growth initiatives.
- Query and analyze complex data sets to identify key business trends, pull campaign performance, digital A/B test results, and customer behavior.
- Build, train, and lead a team of analysts to deliver insights and results of digital marketing and growth initiatives.
- Help prioritize work and projects and create roadmaps for measurement, tagging, and testing that lead to a deep understanding of customer engagement and what drives results.
- Develop and maintain Power BI and Adobe digital dashboards to provide real-time results on campaign performance and attribution across channels.
- Support the development of methodologies to measure and improve the effectiveness of media spend across multiple touchpoints, brands, and business units.
- Requirements:
- Bachelor's degree or equivalent experience.
- 2+ years of prior relevant experience.
- 1+ year experience with Marketing Mix Modeling (MMM).
- Estimated Salary: $85,000 - $110,000 per annum.
- Wellness incentive programs to help you stay healthy physically and mentally.
- Access to company hotel, food, and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
- Professional and personal development through programs and networking opportunities.
MGM Resorts International is a world-class hospitality and entertainment company with a portfolio of iconic casino resorts across North America.
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