Ambitious Lifecycle Growth Marketing Specialist
2 weeks ago
About Sleeper
We're a rapidly expanding platform for fantasy sports and games, revolutionizing the way sports fans connect and engage. Our real-money Daily Fantasy Sports (DFS) game, Sleeper Picks, allows users to predict player performance against projections provided by third-party vendors.
Job Overview
We're seeking an experienced Lifecycle Growth Marketing Manager with 2-3 years of lifecycle marketing experience to join our dynamic growth team. This part-time contractor role could lead to a full-time position. In this role, you'll leverage your expertise in mobile app marketing and proficiency with tools like Braze to develop targeted lifecycle marketing strategies that drive user engagement, retention, and growth.
Key Responsibilities:
- Design and implement lifecycle marketing campaigns for onboarding, engagement, retention, and re-engagement using Braze and other CRM communication tools.
- Analyze user data to create targeted segments, tailoring messaging and offers to meet the needs of different user groups.
- Monitor and report on campaign performance, using metrics such as open rates, conversion rates, and user feedback to optimize strategies.
- Conduct A/B tests to evaluate the effectiveness of messaging and campaign strategies, iterating based on results.
- Collaborate with product, design, and analytics teams to ensure a cohesive user experience and brand consistency across all touchpoints.
- Identify and enhance key user journey touchpoints to improve overall user experience and satisfaction.
- Stay up-to-date with industry trends and best practices in mobile marketing and user engagement.
Qualifications:
- 2-3 years of experience in lifecycle marketing, preferably within the mobile app space.
- Proficiency in using Braze or similar marketing automation platforms.
- Strong analytical skills with experience in data interpretation and reporting.
- Excellent written and verbal communication skills, with a knack for crafting compelling messaging.
- Familiarity with A/B testing methodologies and user segmentation strategies.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
What We Offer:
- A competitive salary of $80,000 - $100,000 per year, based on experience.
- A small, impactful team environment where you can truly make a difference.
- The opportunity to be at the forefront of transforming the sports betting and DFS landscape.
- Support for professional growth with a company backed by leading investors.
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