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Customer Engagement Marketing Specialist

2 months ago

Irvine, California, United States loanDepot Full time


Position at loanDepot

Position Overview:

As a key member of our marketing team, you will be instrumental in enhancing customer interactions and driving leads through the sales process. This role emphasizes nurturing leads post-initial contact, collaborating with sales on mid-funnel marketing strategies, and improving retention tactics to foster long-term customer loyalty. You will be adept at creating, executing, and managing email and SMS marketing initiatives, with a strong focus on audience segmentation, performance analysis, and lead nurturing program development to optimize conversion rates.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns, particularly through email and SMS, utilizing customer engagement platforms such as Braze and Salesforce.
  • Oversee the complete lifecycle of marketing initiatives, including content creation, audience targeting, campaign setup, testing, and launch.
  • Identify enhancements in the customer journey; segment audiences for personalized communication, delivering tailored messages to specific groups.
  • Analyze campaign performance and lead progression to make informed adjustments aimed at improving conversion rates.
  • Work closely with creative and content teams to ensure effective and cohesive campaign execution.
  • Provide regular updates and insights on campaign performance to stakeholders, using findings to inform future marketing strategies.
  • Manage campaigns and coordinate requests from cross-functional teams, serving as a lifecycle marketing expert on collaborative projects.
  • Perform additional duties and projects as assigned.
Qualifications:
  • Preferred Bachelor's Degree, with a minimum of three (3) years of experience in a related field.
  • Demonstrated expertise in marketing automation and CRM tools (e.g., Braze, Iterable, Segment, Salesforce Marketing Cloud, Marketo).
  • Technical proficiency in setting up both one-time and triggered campaigns, building user journeys, audience segmentation, and performance evaluation in marketing automation platforms.
Why Choose loanDepot:
  • Competitive compensation package based on experience and skills.
  • A diverse and inclusive culture that fosters collaboration and growth.
  • Opportunity to work alongside dedicated and customer-focused professionals.
  • Extensive opportunities for internal growth and professional development, including tuition reimbursement.
  • Comprehensive benefits package including Medical/Dental/Vision.
  • Wellness initiatives to support both mental and physical health.
  • Generous paid time off policy for all employees.
About loanDepot:

loanDepot (NYSE: LDI) is a digital commerce organization dedicated to supporting customers throughout their home ownership journey. Since its inception in 2010, loanDepot has transformed the mortgage landscape with a digital-first approach that simplifies the process of purchasing or refinancing a home. As the second largest non-bank retail mortgage lender in the nation, loanDepot empowers customers to realize their homeownership dreams through a comprehensive suite of lending and real estate services that streamline complex transactions. With a commitment to community engagement, loanDepot actively participates in various philanthropic efforts at local, regional, and national levels.

Base pay is just one component of our total compensation package and is determined within a specified range. This allows for growth as you develop within your role. The base pay for this position is between $72,000 and $93,000, influenced by individual factors such as job-related knowledge, skills, qualifications, experience, and market location.

We are an equal opportunity employer and value diversity in our workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.